Dynatrace DT Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Dynatrace in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Dynatrace’s 10-K, filed May 20, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Dynatrace's sales & marketing?
- Dynatrace (DT) reported sales & marketing of $183.44M in Q1 2026.
- How has Dynatrace's sales & marketing changed year-over-year?
- Dynatrace's sales & marketing increased by 13.4% year-over-year, from $161.8M to $183.44M.
- What is the long-term trend for Dynatrace's sales & marketing?
- Over 4 years (2022 to 2026), Dynatrace's sales & marketing has grown at a 17.5% compound annual growth rate (CAGR), from $362.12M to $690.49M.
- What does sales & marketing mean?
- The total cost of advertising, sales teams, and marketing efforts to acquire and keep customers.
- How do you interpret sales & marketing?
- Increasing spend is often necessary for growth, but excessive spend relative to revenue growth may indicate diminishing returns on customer acquisition.
- How does sales & marketing compare across companies?
- Standard operating expense; essential for benchmarking customer acquisition efficiency against peers.