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Equity Bancshares EQBK Business Segments — Marketing And Advertising Expense

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Other financials

Income statement

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Revenue$81.9M+40.3%
Net income$26.4M+73.2%
EPS (diluted)$1.27+47.7%

Balance sheet

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Cash & equivalents$546.5M+49.2%
Total debt$5.8M+63.0%
Total equity$827.3M+30.1%
Total assets$7.7B+43.8%

Cash flow

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Operating cash flow$38.8M+37.4%
CapEx$3.3M+44.8%
Free cash flow$35.5M+36.7%

Valuation

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Market cap$1.05B+45.2%
Enterprise value$512.75M+41.3%
P/E29.4×+18.6×
P/S4.1×+1.0×

Profitability

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Net margin14%-14.9pp
FCF margin36.1%+3.1pp

Returns & leverage

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Return on equity4.9%-7.3pp
Debt / equity0.0×

Where this comes from

Reported directly by Equity Bancshares in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Equity Bancshares’s 10-Q, filed August 7, 2026.

Filed
Aug 7, 2026, 4:18 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-340292
Line item(Unaudited)Three Months Ended June 30, 2026(Unaudited)Three Months Ended June 30, 2025(Unaudited)Six Months Ended June 30, 2026(Unaudited)Six Months Ended June 30, 2025
Net occupancy and equipment4,6243,4829,4137,157
Data processing5,1905,05510,57810,141
Professional fees1,4001,3613,1682,888
Advertising and business development1,5471,2083,2132,552
Telecommunications6045881,2941,175
FDIC insurance1,1654641,9301,094
Courier and postage5188341,1631,633
Free nationwide ATM cost5955471,1611,060

Item 1: Financial Statements

FAQ

What is Equity Bancshares's business segments — marketing and advertising expense?
Equity Bancshares (EQBK) reported business segments — marketing and advertising expense of $1.55M in Q2 2026.
How has Equity Bancshares's business segments — marketing and advertising expense changed year-over-year?
Equity Bancshares's business segments — marketing and advertising expense increased by 28.1% year-over-year, from $1.21M to $1.55M.
What is the long-term trend for Equity Bancshares's business segments — marketing and advertising expense?
Over 3 years (2022 to 2025), Equity Bancshares's business segments — marketing and advertising expense has grown at a 1.2% compound annual growth rate (CAGR), from $5.04M to $5.23M.
What does business segments — marketing and advertising expense mean?
Reflects the total expenditure dedicated to brand promotion, customer acquisition campaigns, and product marketing efforts. This metric is used to evaluate the bank's investment in growth and its ability to attract new deposits and loan customers in a competitive market.

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