Etsy ETSY Offsite Advertising — Direct checkout fees, percent
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Where this comes from
Reported directly by Etsy in its filing.
Tagged under the XBRL concept etsy:RevenueEtsyPaymentFeesPercent.
The source filing: Etsy’s 10-K, filed February 19, 2026.
- Filed
- Feb 19, 2026, 8:17 AM EST
- Fiscal year
- FY2025
- Accession
- 0001370637-26-000019
Variable fees include transaction fees and payments processing fees. Etsy marketplace sellers pay a 6.5% transaction fee for each completed transaction, inclusive of shipping fees charged. The Etsy marketplace charges sellers for Offsite Ads, whereby sellers pay a transaction fee of 12% or 15% of the value of a sale based on the seller’s volume of sales, if such sale is generated from an advertisement placed by Etsy on third-party internet platforms. The corresponding expense is recorded in marketing. Etsy marketplace sellers pay Etsy Payments processing fees, which typically vary between 3.0% and 6.5% of an item’s total sale price, including shipping, plus a flat fee per order that depends on the country in which a seller’s bank account is located, plus an additional transaction fee for foreign currency payments. The transaction fee, Offsite Ads transaction fee, and Etsy Payments processing fees are recognized when the corresponding transaction is consummated, and are recorded net of refunds.
Item 8. Financial Statements and Supplementary Data.
FAQ
- What is Etsy's offsite advertising — direct checkout fees, percent?
- Etsy (ETSY) reported offsite advertising — direct checkout fees, percent of 3.8% in Q4 2025.
- How has Etsy's offsite advertising — direct checkout fees, percent changed year-over-year?
- Etsy's offsite advertising — direct checkout fees, percent decreased by 0.0% year-over-year, from 3.8% to 3.8%.
- What is the long-term trend for Etsy's offsite advertising — direct checkout fees, percent?
- Over 4 years (2021 to 2025), Etsy's offsite advertising — direct checkout fees, percent has grown at a 0.0% compound annual growth rate (CAGR), from 15% to 15%.
- What does offsite advertising — direct checkout fees, percent mean?
- This metric represents the percentage-based fee charged to sellers for transactions facilitated through offsite advertising channels. It reflects the monetization rate applied to gross merchandise volume generated by external marketing efforts. Investors use this to evaluate the platform's ability to capture value from its advertising ecosystem and the sustainability of its seller-facing commission structure.
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