Etsy ETSY Offsite Advertising — Direct checkout fees, percent

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0.5%0.0pp

Questions, answered.

What is Etsy's offsite advertising — direct checkout fees, percent?

Etsy (ETSY) reported offsite advertising — direct checkout fees, percent of 3.8% in Q4 2025.

How has Etsy's offsite advertising — direct checkout fees, percent changed year-over-year?

Etsy's offsite advertising — direct checkout fees, percent decreased by 0.0% year-over-year, from 3.8% to 3.8%.

What is the long-term trend for Etsy's offsite advertising — direct checkout fees, percent?

Over 4 years (2021 to 2025), Etsy's offsite advertising — direct checkout fees, percent has grown at a 0.0% compound annual growth rate (CAGR), from 15% to 15%.

What does offsite advertising — direct checkout fees, percent mean?

This metric represents the percentage-based fee charged to sellers for transactions facilitated through offsite advertising channels. It reflects the monetization rate applied to gross merchandise volume generated by external marketing efforts. Investors use this to evaluate the platform's ability to capture value from its advertising ecosystem and the sustainability of its seller-facing commission structure.