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Gray Television GTN Advertising — Revenue
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Where this comes from
Reported directly by Gray Television in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The source filing: Gray Television’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 12:31 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001437749-26-026498
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Broadcast advertising: | ||||
| Core advertising | $357 | $361 | $709 | $705 |
| Political | 83 | 9 | 113 | 22 |
| Total advertising | 440 | 370 | 822 | 727 |
| Retransmission consent | 359 | 369 | 698 | 748 |
| Production companies | 26 | 18 | 55 | 45 |
| Other | 14 | 15 | 32 | 34 |
| Total revenue | $839 | $772 | $1,607 | $1,554 |
Item 1. Financial Statements
FAQ
- What is Gray Television's advertising — revenue?
- Gray Television (GTN) reported advertising — revenue of $440M in Q2 2026.
- How has Gray Television's advertising — revenue changed year-over-year?
- Gray Television's advertising — revenue increased by 18.9% year-over-year, from $370M to $440M.
- What is the long-term trend for Gray Television's advertising — revenue?
- Over 4 years (2021 to 2025), Gray Television's advertising — revenue has grown at a 4.9% compound annual growth rate (CAGR), from $1.23B to $1.49B.
- What does advertising — revenue mean?
- This metric represents the total gross revenue generated from the sale of advertising airtime and digital inventory within the company's broadcasting segment, excluding any pass-through taxes. It serves as a primary indicator of the company's ability to monetize its local television station viewership and digital platforms through commercial partnerships. Tracking this figure helps investors assess the cyclical health of the local advertising market and the effectiveness of the company's sales strategy.
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