Hagerty HGTY Marketplace — Sales expense
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Where this comes from
Reported directly by Hagerty in its filing.
Tagged under the XBRL concept hgty:SellingAndMarketingExpenseAdjusted.
The official record: Hagerty’s 10-K, filed February 26, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Hagerty's marketplace — sales expense?
- Hagerty (HGTY) reported marketplace — sales expense of $23.08M in Q4 2025.
- How has Hagerty's marketplace — sales expense changed year-over-year?
- Hagerty's marketplace — sales expense increased by 135.3% year-over-year, from $9.81M to $23.08M.
- What is the long-term trend for Hagerty's marketplace — sales expense?
- Over 2 years (2023 to 2025), Hagerty's marketplace — sales expense has grown at a 148.7% compound annual growth rate (CAGR), from $14.92M to $92.31M.
- What does marketplace — sales expense mean?
- This metric tracks the direct costs associated with acquiring customers and driving transaction volume within the marketplace segment, including advertising, commissions, and sales personnel costs. It is a primary indicator of the company's customer acquisition strategy and the intensity of marketing investment required to maintain market share. Analyzing this expense relative to revenue growth provides insight into the efficiency of the segment's sales and marketing funnel.