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AMMO, Inc. POWW Marketplace — Advertising Expense

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Other financials

Income statement

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Revenue$14.5M+22.1%
Gross profit$12.2M+18.5%
Operating income$3.3M+155%
Net income$2.8M+139%
EPS (diluted)$0.02+133%

Balance sheet

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Cash & equivalents$68.8M+8.5%
Total debt$1.0M-25.6%
Total equity$236.0M+6.0%
Total assets$264.6M-1.8%

Cash flow

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Operating cash flow$4.4M+166%
CapEx$669.3K-24.8%
Free cash flow$3.8M+150%

Valuation

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Market cap$247.43M+82.1%
Enterprise value$179.66M+143%
P/E71.7×
P/S4.6×+1.8×

Profitability

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Gross margin86.5%-0.7pp
Operating margin5.6%+2.9pp
Net margin6.4%+3.2pp
FCF margin2.5%

Returns & leverage

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Return on equity1.5%+0.8pp
Debt / equity0.0×
Current ratio4.7×+1.5×

Where this comes from

Reported directly by AMMO, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: AMMO, Inc.’s 10-Q, filed August 10, 2026. Open the filing →

Filed
Aug 10, 2026, 6:22 AM EDT
Fiscal quarter
Q1 FY2027
Calendar quarter
Q2 2026
Accession
0001193125-26-341113

FAQ

What is AMMO, Inc.'s marketplace — advertising expense?
AMMO, Inc. (POWW) reported marketplace — advertising expense of $168.25K in Q2 2026.
How has AMMO, Inc.'s marketplace — advertising expense changed year-over-year?
AMMO, Inc.'s marketplace — advertising expense increased by 161.9% year-over-year, from $64.24K to $168.25K.
What is the long-term trend for AMMO, Inc.'s marketplace — advertising expense?
Over 4 years (2022 to 2026), AMMO, Inc.'s marketplace — advertising expense has grown at a 8.5% compound annual growth rate (CAGR), from $417.02K to $577.66K.
What does marketplace — advertising expense mean?
This represents the total costs incurred by the marketplace segment for promotional activities, marketing campaigns, and customer acquisition efforts. It reflects the company's investment in driving traffic to the online platform and maintaining brand visibility within the shooting sports industry.

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