Hilton Grand Vacations HGV Sales and marketing — Expenses

Other product segments

Similar metrics at other companies

VACVacation Ownership — Marketing and sales

$242M+3.4%

VACSale of vacation ownership products — Expenses

$46M+9.5%

INTUSales & Marketing

$1.79B+10.8%

ELSSales & Marketing

$3.84M-2.4%

TNLVacation Ownership — Marketing

$108M+16.1%

LIFSales & Marketing

$57.02M+61.5%

Questions, answered.

What is Hilton Grand Vacations's sales and marketing — expenses?

Hilton Grand Vacations (HGV) reported sales and marketing — expenses of $437M in Q1 2026.

How has Hilton Grand Vacations's sales and marketing — expenses changed year-over-year?

Hilton Grand Vacations's sales and marketing — expenses increased by 2.8% year-over-year, from $425M to $437M.

What is the long-term trend for Hilton Grand Vacations's sales and marketing — expenses?

Over 4 years (2021 to 2025), Hilton Grand Vacations's sales and marketing — expenses has grown at a 30.1% compound annual growth rate (CAGR), from $653M to $1.87B.

What does sales and marketing — expenses mean?

This metric represents the total costs incurred to acquire new timeshare owners and promote vacation ownership products, including commissions, marketing campaigns, and lead generation activities. It reflects the company's investment in customer acquisition and the efficiency of its sales funnel within the timeshare business model. Monitoring these expenses is critical for assessing the cost-to-acquire ratio and the long-term profitability of the real estate sales segment.