Guest Loyalty Program — Liability for guest loyalty program
Hilton Worldwide Guest Loyalty Program — Liability for guest loyalty program increased by 5.4% to $1.71B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 4.4%, from $1.64B to $1.71B. Over 4 years (FY 2021 to FY 2025), Guest Loyalty Program — Liability for guest loyalty program shows relatively stable performance with a 1.0% CAGR.
Analysis
How to read this metric
A growing liability indicates a larger pool of points held by customers, which can drive future bookings but also represents a significant future service obligation.
Detailed definition
This represents the total deferred revenue liability recognized for outstanding loyalty points earned by customers that...
Peer comparison
Standard across the hospitality and travel industry as 'Loyalty Program Deferred Revenue' or 'Frequent Traveler Liability'.
hlt_segment_guest_loyalty_program_liability_for_guest_loyalty_programHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.59B | $1.74B | $1.32B | $1.27B | $1.25B | $1.25B | $1.29B | $1.31B | $1.33B | $1.41B | $1.53B | $1.55B | $1.63B | $1.62B | $1.60B | $1.64B | $1.63B | $1.76B | $1.62B | $1.71B |
| QoQ Change | — | +9.2% | -24.3% | -3.5% | -1.5% | -0.1% | +2.7% | +1.6% | +1.7% | +6.3% | +8.4% | +1.5% | +4.6% | -0.5% | -1.2% | +2.6% | -0.8% | +8.4% | -7.9% | +5.4% |
| YoY Change | — | — | — | — | -21.4% | -28.1% | -2.4% | +2.8% | +6.1% | +12.8% | +19.1% | +18.9% | +22.4% | +14.6% | +4.4% | +5.5% | +0.1% | +9.0% | +1.7% | +4.4% |
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Frequently Asked Questions
- What is Hilton Worldwide's guest loyalty program — liability for guest loyalty program?
- Hilton Worldwide (HLT) reported guest loyalty program — liability for guest loyalty program of $1.71B in Q1 2026.
- How has Hilton Worldwide's guest loyalty program — liability for guest loyalty program changed year-over-year?
- Hilton Worldwide's guest loyalty program — liability for guest loyalty program increased by 4.4% year-over-year, from $1.64B to $1.71B.
- What is the long-term trend for Hilton Worldwide's guest loyalty program — liability for guest loyalty program?
- Over 4 years (2021 to 2025), Hilton Worldwide's guest loyalty program — liability for guest loyalty program has grown at a 1.0% compound annual growth rate (CAGR), from $6.38B to $6.65B.
- What does guest loyalty program — liability for guest loyalty program mean?
- The total value of all unredeemed loyalty points currently held by customers.