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Choice Hotels International CHH Liability for guest loyalty program

Liability for guest loyalty program at other companies

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$25.5M+41.7%

Other financials

Income statement

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Revenue$440.8M+3.4%
Operating income$104.1M-16.4%
Net income$64.3M-21.3%
EPS (diluted)$1.41-19.4%

Balance sheet

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Cash & equivalents$42.8M-26.9%
Total debt$2.1B+4.7%
Total equity$142.2M+642%
Total assets$3.0B+12.2%

Cash flow

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Operating cash flow$90.5M-5.3%
CapEx$10.5M-65.3%
Free cash flow$80.1M+22.4%

Valuation

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Market cap$4.94B-14.6%
Enterprise value$7B-9.5%
P/E15×-3.7×
P/S3.1×-0.6×

Profitability

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Operating margin25.2%-4.9pp
Net margin20.3%+0.8pp
FCF margin9.5%-3.2pp

Returns & leverage

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Return on equity881%+705pp
Debt / equity14.8×—
Current ratio0.9×0.0×

Where this comes from

Reported directly by Choice Hotels International in its filing.

Tagged under the XBRL concept chh:GuestLoyaltyProgramLiabilityCurrent.

The source filing: Choice Hotels International’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 11:22 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001046311-26-000025
Line itemJune 30, 2026December 31, 2025
Accounts payable$165,441$156,276
Accrued expenses and other current liabilities110,873125,282
Deferred revenue104,256100,698
Liability for guest loyalty program85,89885,035
Total current liabilities466,468467,291
Long-term debt2,002,3391,906,122
Long-term deferred revenue133,998130,505
Deferred compensation and retirement plan obligations61,09056,532

Item 1. - Financial Statements (Unaudited)

FAQ

What is Choice Hotels International's liability for guest loyalty program?
Choice Hotels International (CHH) reported liability for guest loyalty program of $85.9M in Q2 2026.
How has Choice Hotels International's liability for guest loyalty program changed year-over-year?
Choice Hotels International's liability for guest loyalty program decreased by 1.0% year-over-year, from $86.73M to $85.9M.
What does liability for guest loyalty program mean?
This represents the estimated short-term obligation to provide future services or rewards to members of the company's loyalty program, expected to be redeemed within one year. It is a key indicator of customer engagement and future service delivery requirements. A growing balance suggests high program participation, though it also represents a future operational cost that must be managed.

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