Intuit
Intuit is a global financial technology platform that provides software solutions for small businesses, self-employed individuals, and consumers. The company specializes in financial management, compliance, and tax preparation tools designed to simplify complex financial tasks. Its core value proposition centers on empowering users to manage their finances, maximize tax refunds, and improve cash flow through an integrated ecosystem of cloud-based services.
Financials
Based on Q3 2026 filing
Revenue
View metricNet Income
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View metricFree Cash Flow
View metricEPS (Diluted)
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Small Business & Self-Employed
primaryProvides financial management and compliance solutions, including accounting, payroll, and payment processing services. This segment focuses on helping small businesses and freelancers manage their operations and improve financial health.
QuickBooks Online, QuickBooks Desktop, QuickBooks Payroll, QuickBooks Payments, Mailchimp
Small business owners, Self-employed individuals, Accountants
Consumer
majorOffers DIY and assisted tax preparation services for individuals. This segment is highly seasonal, with a significant portion of revenue generated during the peak tax filing season.
TurboTax, TurboTax Live
Individual taxpayers, Personal finance users
Credit Karma
moderateA consumer technology platform that provides personalized financial recommendations, including credit card and loan offers, based on user credit profiles.
Credit Karma
Consumers seeking credit monitoring, Financial product seekers
ProTax
minorProvides professional tax software for accountants and tax practitioners to prepare and file returns for their clients.
Lacerte, ProSeries, ProConnect Tax Online
Professional accountants, Tax preparation firms
Segment Financials
TurboTax — Total net revenue
View metricProTax — Goodwill Acquired/ Adjusted
View metricGlobal Business Solutions — Goodwill Acquired/ Adjusted
View metricConsumer — Goodwill Acquired
View metricCredit Karma — Goodwill Acquired/ Adjusted
View metricNon-US — International total net revenue as a percentage of total
View metricBusiness Overview
Competitive Position
A dominant leader in the consumer tax preparation and small business accounting software markets with a massive installed user base.
Geographies
United States, Canada, United Kingdom, Australia
Customer Segments
B2C, SMB, Professional Services
Upstream Dependencies
Public cloud infrastructure providers, Financial data aggregators, Hardware manufacturers, Telecommunications providers
Downstream Customers
Individual taxpayers, Small and medium-sized enterprises, Accounting professionals, Freelancers
Competitors & Partners
Competitors
Similar Companies
Partners
Subsidiaries
Mailchimp
Marketing automation and email marketing platform
Credit Karma
Personal finance and credit monitoring platform
TSheets
Time tracking and scheduling software
Intuit FAQ
Common questions about Intuit
Intuit is a global financial technology platform that provides software solutions for small businesses, self-employed individuals, and consumers. The company specializes in financial management, compliance, and tax preparation tools designed to simplify complex financial tasks. Its core value proposition centers on empowering users to manage their finances, maximize tax refunds, and improve cash flow through an integrated ecosystem of cloud-based services.
Intuit (INTU) has a market capitalization of $87.5B and trades on NASDAQ.
Intuit generated $20.9B in trailing twelve-month revenue with net income of $4.6B, representing a net margin of 21.9%, with free cash flow of $7.8B. These figures are based on the Q2 2026 filing.
Intuit's key competitors include Oracle NetSuite, Fair Isaac Corporation, H&R Block, and others. These companies compete in similar markets and product categories.
Intuit has approximately 18,200 employees.