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Life360, Inc. LIF Advertising — Total Cost of Revenue
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Where this comes from
Reported directly by Life360, Inc. in its filing.
Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.
The source filing: Life360, Inc.’s 10-Q, filed May 11, 2026.
- Filed
- May 11, 2026, 4:09 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001581760-26-000078
| Line item | Three Months Ended March 31, 2026 | Three Months Ended March 31, 2025 |
|---|---|---|
| Total revenue | 143,123 | 103,624 |
| Cost of subscription revenue | 14,504 | 10,141 |
| Cost of hardware revenue | 8,624 | 8,597 |
| Cost of advertising revenue | 7,935 | 262 |
| Cost of other revenue | 1,497 | 1,075 |
| Total cost of revenue | 32,560 | 20,075 |
| Gross profit | 110,563 | 83,549 |
| Operating expenses: |
Item 1. Financial Statements (unaudited)
FAQ
- What is Life360, Inc.'s advertising — total cost of revenue?
- Life360, Inc. (LIF) reported advertising — total cost of revenue of $7.94M in Q1 2026.
- What does advertising — total cost of revenue mean?
- This metric measures the direct costs incurred to deliver advertising services, including third-party ad network fees, server costs, and direct operational expenses associated with ad serving. It represents the cost of goods sold specifically for the advertising segment. Monitoring this helps evaluate the gross margin profile and scalability of the advertising business model.
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