What is Life360, Inc.'s advertising — total cost of revenue?

Life360, Inc. (LIF) reported advertising — total cost of revenue of $7.94M in Q1 2026.

What does advertising — total cost of revenue mean?

This metric measures the direct costs incurred to deliver advertising services, including third-party ad network fees, server costs, and direct operational expenses associated with ad serving. It represents the cost of goods sold specifically for the advertising segment. Monitoring this helps evaluate the gross margin profile and scalability of the advertising business model.

Life360, Inc. LIF Advertising — Total Cost of Revenue

Other product segments

Subscription

$14.5M+43.0%

Hardware

$8.62M+0.3%

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ROKUAdvertising — Total Cost of Revenue

$241.74M+13.8%

CCITotal Cost of Revenue

$26M-7.1%

DUOLAdvertising — Total revenues

$20.61M+15.3%

LAMRTotal Cost of Revenue

$183.32M+1.8%

COSTTotal Cost of Revenue

$61.52B+11.9%

LHTotal Cost of Revenue

$2.52B+5.3%

Other financials

Income statement

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Revenue$143.1M+38.1%

Gross profit$110.6M+32.3%

Operating income-$8.1M-469%

Net income$2.8M-36.5%

EPS (diluted)$0.03-40.0%

Balance sheet

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Cash & equivalents$352.9M+107%

Total debt$263.0K-58.5%

Total equity$597.6M+58.8%

Total assets$1.0B+129%

Cash flow

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Operating cash flow$17.2M+42.7%

CapEx--100%

Free cash flow$17.2M+44.2%

Valuation

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Market cap$3.8B+12.9%

Profitability

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Gross margin77.1%+0.8pp

Operating margin1.6%—

Net margin28.2%—

FCF margin17.4%+9.2pp

Returns & leverage

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Return on equity30.6%—

Debt / equity0×0.0×

Current ratio5.4×+2.0×

Where this comes from

Reported directly by Life360, Inc. in its filing.

Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.

The official record: Life360, Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Life360, Inc.'s advertising — total cost of revenue?: Life360, Inc. (LIF) reported advertising — total cost of revenue of $7.94M in Q1 2026.
What does advertising — total cost of revenue mean?: This metric measures the direct costs incurred to deliver advertising services, including third-party ad network fees, server costs, and direct operational expenses associated with ad serving. It represents the cost of goods sold specifically for the advertising segment. Monitoring this helps evaluate the gross margin profile and scalability of the advertising business model.