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Roku, Inc. ROKU Advertising — Total Cost of Revenue
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Where this comes from
Reported directly by Roku, Inc. in its filing.
Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.
The source filing: Roku, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:15 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-054335
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Total net revenue | 1,354,690 | 1,111,038 | 2,603,569 | 2,131,710 |
| Cost of revenue: | ||||
| Platform: | ||||
| Advertising | 252,778 | 237,405 | 494,514 | 449,829 |
| Subscriptions | 321,439 | 240,390 | 626,848 | 444,472 |
| Total Platform | 574,217 | 477,795 | 1,121,362 | 894,301 |
| Devices | 106,777 | 135,585 | 243,575 | 294,706 |
| Total cost of revenue | 680,994 | 613,380 | 1,364,937 | 1,189,007 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Roku, Inc.'s advertising — total cost of revenue?
- Roku, Inc. (ROKU) reported advertising — total cost of revenue of $252.78M in Q2 2026.
- What does advertising — total cost of revenue mean?
- This represents the direct costs associated with delivering advertising services, including content acquisition costs, platform hosting fees, and third-party ad-serving expenses. It reflects the operational efficiency of the advertising business model and the variable costs required to support ad delivery. Monitoring this helps evaluate the scalability of the advertising segment relative to its revenue generation.
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