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MasterCraft Boat Holdings, Inc. MCFT Sales & Marketing

Sales & Marketing at other companies

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PolarisPII
$112.3M-9.9%
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Malibu Boats, Inc.MBUU
$8.35M+22.1%

Other financials

Income statement

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Revenue$78.2M+3.0%
Gross profit$19.5M+24.0%
Operating income-$1.3M-132%
Net income-$742.0K-120%
EPS (diluted)-$0.05-122%

Balance sheet

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Cash & equivalents$75.4M+165%
Total debt$49.5M-5.9%
Total equity$189.1M+3.8%
Total assets$277.9M+6.1%

Cash flow

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Operating cash flow$4.8M-24.1%
CapEx$1.0M-48.4%
Free cash flow$3.8M-12.7%

Valuation

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Market cap$590.05M+82.1%
P/E53.1×+7.1×
P/S2×+0.8×

Profitability

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Gross margin23.1%+4.9pp
Operating margin3.7%+1.9pp
Net margin3.7%+2.6pp
FCF margin8.6%—

Returns & leverage

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Return on equity6%+4.4pp
Debt / equity0.3×0.0×
Current ratio1.8×0.0×

Where this comes from

Reported directly by MasterCraft Boat Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: MasterCraft Boat Holdings, Inc.’s 10-Q, filed May 7, 2026.

Filed
May 7, 2026, 12:53 PM EDT
Fiscal quarter
Q3 FY2026
Calendar quarter
Q1 2026
Accession
0001193125-26-211213
(Dollar amounts in thousands, except per share data)Three Months Ended / March 29, 2026Three Months Ended / March 30, 2025Nine Months Ended / March 29, 2026Nine Months Ended / March 30, 2025
COST OF SALES58,66460,195168,502166,232
GROSS PROFIT19,54215,76550,46538,455
OPERATING EXPENSES:
Selling and marketing3,3602,8459,6498,543
General and administrative17,0308,35634,26723,258
Amortization of other intangible assets4504501,3501,350
Total operating expenses20,84011,65145,26633,151
OPERATING INCOME (LOSS)(1,298)4,1145,1995,304

Cover / Front Matter

FAQ

What is MasterCraft Boat Holdings, Inc.'s sales & marketing?
MasterCraft Boat Holdings, Inc. (MCFT) reported sales & marketing of $3.36M in Q1 2026.
How has MasterCraft Boat Holdings, Inc.'s sales & marketing changed year-over-year?
MasterCraft Boat Holdings, Inc.'s sales & marketing increased by 18.1% year-over-year, from $2.85M to $3.36M.
What is the long-term trend for MasterCraft Boat Holdings, Inc.'s sales & marketing?
Over 3 years (2022 to 2025), MasterCraft Boat Holdings, Inc.'s sales & marketing has grown at a -3.0% compound annual growth rate (CAGR), from $12.87M to $11.74M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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