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New York Times NYT Advertising — Total revenues
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Where this comes from
Reported directly by New York Times in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The source filing: New York Times’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 2:44 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000071691-26-000034
| Line item | For the Quarters Ended / June 30, 2026 | For the Quarters Ended / June 30, 2025 | For the Six Months Ended / June 30, 2026 | For the Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Revenues | ||||
| Subscription | $537,880 | $481,420 | $1,054,751 | $945,677 |
| Advertising | 149,123 | 133,974 | 275,947 | 242,050 |
| Affiliate, licensing and other | 75,452 | 70,479 | 143,993 | 134,056 |
| Total revenues | 762,455 | 685,873 | 1,474,691 | 1,321,783 |
| Operating costs | ||||
| Cost of revenue (excluding depreciation and amortization) | 367,841 | 338,779 | 730,777 | 673,416 |
| Sales and marketing | 85,509 | 69,165 | 162,772 | 135,124 |
Item 1. Financial Statements
FAQ
- What is New York Times's advertising — total revenues?
- New York Times (NYT) reported advertising — total revenues of $149.12M in Q2 2026.
- How has New York Times's advertising — total revenues changed year-over-year?
- New York Times's advertising — total revenues increased by 11.3% year-over-year, from $133.97M to $149.12M.
- What is the long-term trend for New York Times's advertising — total revenues?
- Over 4 years (2021 to 2025), New York Times's advertising — total revenues has grown at a -8.8% compound annual growth rate (CAGR), from $818.31M to $565.99M.
- What does advertising — total revenues mean?
- This metric represents the total gross revenue generated from the sale of advertising space or time across all media platforms within a specific business segment. It captures the financial contribution of advertising activities to the company's overall top-line performance, reflecting market demand for the entity's audience reach and inventory. This figure is a primary indicator of the segment's commercial scale and its ability to monetize content through brand partnerships and programmatic placements.
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