Business Segments · Selling, general and administrative expense
Baby, Feminine & Family Care — Selling, general and administrative expense
Procter & Gamble Baby, Feminine & Family Care — Selling, general and administrative expense remained flat by 0.0% to $1.02B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 2.0%, from $1B to $1.02B. Over 2 years (FY 2023 to FY 2025), Baby, Feminine & Family Care — Selling, general and administrative expense shows relatively stable performance with a 4.7% CAGR.
Analysis
StatementSegment
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ3 2026Apr 24, 2026
Rolls up toSG&A
How to read this metric
An increase may signal strategic investment in brand growth, while a decrease could indicate cost-cutting or improved operational leverage.
Detailed definition
This includes all operating expenses not directly tied to production, such as marketing, advertising, research, and admi...
Peer comparison
Comparable to SG&A expenses reported by other large-scale consumer brand manufacturers.
Metric ID:
pg_segment_baby_feminine_family_care_selling_general_and_administrative_expenseHistorical Data
15 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $937.25M | $937.25M | $937.25M | $937.25M | $1.05B | $1.05B | $1.05B | $1.05B | $989M | $1.01B | $1B | $1.1B | $955M | $1.02B | $1.02B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +12.0% | +0.0% | +0.0% | +0.0% | -5.8% | +2.5% | -1.1% | +9.9% | -13.3% | +7.1% | +0.0% |
| YoY Change | — | — | — | — | +12.0% | +12.0% | +12.0% | +12.0% | -5.8% | -3.4% | -4.4% | +5.0% | -3.4% | +0.9% | +2.0% |
Range$937.25M – $1.1B
CAGR+2.5%
Avg YoY Growth+3.5%
Median YoY Growth+2.0%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Procter & Gamble's baby, feminine & family care — selling, general and administrative expense?
- Procter & Gamble (PG) reported baby, feminine & family care — selling, general and administrative expense of $1.02B in Q1 2026.
- How has Procter & Gamble's baby, feminine & family care — selling, general and administrative expense changed year-over-year?
- Procter & Gamble's baby, feminine & family care — selling, general and administrative expense increased by 2.0% year-over-year, from $1B to $1.02B.
- What is the long-term trend for Procter & Gamble's baby, feminine & family care — selling, general and administrative expense?
- Over 2 years (2023 to 2025), Procter & Gamble's baby, feminine & family care — selling, general and administrative expense has grown at a 4.7% compound annual growth rate (CAGR), from $3.75B to $4.11B.
- What does baby, feminine & family care — selling, general and administrative expense mean?
- The overhead and marketing costs required to support and sell the segment's products.