Procter & Gamble Beauty — Selling, general and administrative expense increased by 7.4% to $1.49B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.2%, from $1.39B to $1.49B.
An increase may signal aggressive investment in brand growth, whereas a decrease may indicate cost-cutting measures or improved operational efficiency.
These are the operating expenses related to the Beauty segment, including marketing, advertising, sales force costs, and...
Standard SG&A reporting for business segments across the consumer goods industry.
pg_segment_beauty_selling_general_and_administrative_expense| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q3 '24 | Q4 '24 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|
| Value | $1.29B | $1.29B | $1.29B | $1.29B | $1.33B | $1.39B | $1.39B | $1.49B |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +3.3% | +4.4% | -0.2% | +7.4% |
| YoY Change | — | — | — | — | +3.3% | +7.8% | +4.1% | +7.2% |
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