Planet Fitness PLNT Franchise — Cost of revenue

Other segment segments

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$1.52M+6.8%

Questions, answered.

What is Planet Fitness's franchise — cost of revenue?

Planet Fitness (PLNT) reported franchise — cost of revenue of $1.55M in Q1 2026.

How has Planet Fitness's franchise — cost of revenue changed year-over-year?

Planet Fitness's franchise — cost of revenue increased by 50.4% year-over-year, from $1.03M to $1.55M.

What is the long-term trend for Planet Fitness's franchise — cost of revenue?

Over 3 years (2022 to 2025), Planet Fitness's franchise — cost of revenue has grown at a 20.4% compound annual growth rate (CAGR), from $5.87M to $10.24M.

What does franchise — cost of revenue mean?

Captures the direct costs incurred to generate revenue within the franchise segment, such as royalties processing, franchise support services, and direct training costs. This metric is essential for calculating the gross margin of the franchise business. Lower costs relative to revenue indicate a highly efficient and scalable franchise operation.