Screener
Planet Fitness PLNT Franchise — Cost of revenue
Other segment segments
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Planet Fitness in its filing.
Tagged under the XBRL concept us-gaap:CostOfRevenue.
The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001637207-26-000044
| Franchise Segment / (in thousands) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Selling, general and administrative | $9,135 | $8,772 | $17,550 | $15,985 |
| National advertising fund expense | 32,922 | 22,777 | 65,140 | 44,721 |
| Cost of revenue | 2,325 | 2,231 | 3,877 | 3,263 |
| Other segment income, net⁽¹⁾ | (341) | (624) | (2,780) | (498) |
| Total | $44,041 | $33,156 | $83,787 | $63,471 |
Item 1. Condensed Consolidated Financial Statements
FAQ
- What is Planet Fitness's franchise — cost of revenue?
- Planet Fitness (PLNT) reported franchise — cost of revenue of $2.33M in Q2 2026.
- How has Planet Fitness's franchise — cost of revenue changed year-over-year?
- Planet Fitness's franchise — cost of revenue increased by 4.2% year-over-year, from $2.23M to $2.33M.
- What is the long-term trend for Planet Fitness's franchise — cost of revenue?
- Over 3 years (2022 to 2025), Planet Fitness's franchise — cost of revenue has grown at a 20.4% compound annual growth rate (CAGR), from $5.87M to $10.24M.
- What does franchise — cost of revenue mean?
- Captures the direct costs incurred to generate revenue within the franchise segment, such as royalties processing, franchise support services, and direct training costs. This metric is essential for calculating the gross margin of the franchise business. Lower costs relative to revenue indicate a highly efficient and scalable franchise operation.
Ask your AI about Planet Fitness's franchise — cost of revenue.
Connect your AI assistant and compare segments, right in your chat.
Connect your AI
Claude