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Planet Fitness PLNT Franchise — Total Costs & Expenses

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Other financials

Income statement

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Revenue$365.2M+7.1%
Gross profit$300.7M+6.8%
Operating income$123.8M+20.9%
Net income$67.1M+15.6%
EPS (diluted)$0.87+26.1%

Balance sheet

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Cash & equivalents$371.2M-5.3%
Total debt$3.0B+13.4%
Total equity-$612.7M-286%
Total assets$3.0B-3.7%

Cash flow

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Operating cash flow$45.9M+4.5%
CapEx$41.9M+17.3%
Free cash flow$4.0M-51.3%

Valuation

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Market cap$4.05B-54.5%
Enterprise value$6.67B-40.1%
P/E17×-30.1×
P/S2.9×-4.2×

Profitability

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Gross margin81.7%-1.7pp
Operating margin30.9%+2.7pp
Net margin16.9%+1.8pp
FCF margin18.6%+2.2pp

Returns & leverage

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Return on equity-61.7%
Debt / equity50.9×
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:CostsAndExpenses.

The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001637207-26-000044
Franchise Segment / (in thousands)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Selling, general and administrative$9,135$8,772$17,550$15,985
National advertising fund expense32,92222,77765,14044,721
Cost of revenue2,3252,2313,8773,263
Other segment income, net⁽¹⁾(341)(624)(2,780)(498)
Total$44,041$33,156$83,787$63,471

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Planet Fitness's franchise — total costs & expenses?
Planet Fitness (PLNT) reported franchise — total costs & expenses of $44.04M in Q2 2026.
How has Planet Fitness's franchise — total costs & expenses changed year-over-year?
Planet Fitness's franchise — total costs & expenses increased by 32.8% year-over-year, from $33.16M to $44.04M.
What is the long-term trend for Planet Fitness's franchise — total costs & expenses?
Over 3 years (2022 to 2025), Planet Fitness's franchise — total costs & expenses has grown at a 7.4% compound annual growth rate (CAGR), from $106.04M to $131.37M.
What does franchise — total costs & expenses mean?
Represents the aggregate of all operating costs, including direct costs of revenue and administrative overhead, required to maintain the franchise segment. This metric provides a comprehensive view of the total expenditure required to sustain the franchise business model. It is used to evaluate the overall cost structure and operating leverage of the segment.

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