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Planet Fitness PLNT Franchise — Goodwill

Other segment segments

Corporate-owned clubs
$602.73M-1.4%
Equipment
$92.67M0.0%

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Other financials

Income statement

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Revenue$365.2M+7.1%
Gross profit$300.7M+6.8%
Operating income$123.8M+20.9%
Net income$67.1M+15.6%
EPS (diluted)$0.87+26.1%

Balance sheet

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Cash & equivalents$371.2M-5.3%
Total debt$3.0B+13.4%
Total equity-$612.7M-286%
Total assets$3.0B-3.7%

Cash flow

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Operating cash flow$45.9M+4.5%
CapEx$41.9M+17.3%
Free cash flow$4.0M-51.3%

Valuation

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Market cap$4.05B-54.5%
Enterprise value$6.67B-40.1%
P/E17×-30.1×
P/S2.9×-4.2×

Profitability

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Gross margin81.7%-1.7pp
Operating margin30.9%+2.7pp
Net margin16.9%+1.8pp
FCF margin18.6%+2.2pp

Returns & leverage

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Return on equity-61.7%
Debt / equity50.9×
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001637207-26-000044
(in thousands)FranchiseCorporate-owned ClubsEquipmentAmount
Goodwill at December 31, 2025$16,938$602,846$92,666$712,450
Acquisitions
Sale of corporate-owned clubs
Foreign currency translation(119)(119)
Goodwill at June 30, 2026$16,938$602,727$92,666$712,331

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Planet Fitness's franchise — goodwill?
Planet Fitness (PLNT) reported franchise — goodwill of $16.94M in Q2 2026.
How has Planet Fitness's franchise — goodwill changed year-over-year?
Planet Fitness's franchise — goodwill decreased by 0.0% year-over-year, from $16.94M to $16.94M.
What is the long-term trend for Planet Fitness's franchise — goodwill?
Over 3 years (2021 to 2025), Planet Fitness's franchise — goodwill has grown at a 0.0% compound annual growth rate (CAGR), from $67.75M to $67.75M.
What does franchise — goodwill mean?
Represents the intangible asset value recorded when the franchise business segment was acquired for a price exceeding the fair market value of its identifiable net assets. This metric reflects the premium paid for brand recognition, customer loyalty, and franchise network synergy within the segment. It is subject to periodic impairment testing to ensure the carrying value remains supported by future cash flows.

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