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Planet Fitness PLNT Placement Services — SG&A

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Other financials

Income statement

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Revenue$337.2M+21.9%
Gross profit$291.9M+14.8%
Operating income$98.7M+24.6%
Net income$51.6M+23.1%
EPS (diluted)$0.65+30.0%

Balance sheet

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Cash & equivalents$456.5M+14.0%
Total debt$2.9B+11.4%
Total equity-$482.2M-119%
Total assets$3.1B+0.4%

Cash flow

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Operating cash flow$147.5M+10.2%
CapEx$25.5M+10.6%
Free cash flow$122.0M+10.1%

Valuation

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Market cap$4.1B-27.3%

Profitability

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Gross margin81.7%-1.7pp
Operating margin29.9%+2.0pp
Net margin16.5%+1.7pp
FCF margin19.2%-0.3pp

Returns & leverage

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Debt / equity50.9×
Current ratio2.1×0.0×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The official record: Planet Fitness’s 10-K, filed February 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Planet Fitness's placement services — SG&A?
Planet Fitness (PLNT) reported placement services — SG&A of $2.03M in Q4 2025.
How has Planet Fitness's placement services — SG&A changed year-over-year?
Planet Fitness's placement services — SG&A increased by 6.6% year-over-year, from $1.9M to $2.03M.
What is the long-term trend for Planet Fitness's placement services — SG&A?
Over 4 years (2021 to 2025), Planet Fitness's placement services — SG&A has grown at a 16.8% compound annual growth rate (CAGR), from $4.36M to $8.1M.
What does placement services — SG&A mean?
This metric represents the operating expenses incurred to support the placement services business segment, excluding direct costs of goods sold. It captures overhead costs such as administrative salaries, marketing, and general office expenses associated with managing and scaling this specific service line. Monitoring this figure helps assess the operational efficiency and cost structure required to maintain the segment's service delivery.