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Planet Fitness PLNT Placement Services — SG&A

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Other financials

Income statement

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Revenue$365.2M+7.1%
Gross profit$300.7M+6.8%
Operating income$123.8M+20.9%
Net income$67.1M+15.6%
EPS (diluted)$0.87+26.1%

Balance sheet

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Cash & equivalents$371.2M-5.3%
Total debt$3.0B+13.4%
Total equity-$612.7M-286%
Total assets$3.0B-3.7%

Cash flow

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Operating cash flow$45.9M+4.5%
CapEx$41.9M+17.3%
Free cash flow$4.0M-51.3%

Valuation

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Market cap$4.05B-54.5%
Enterprise value$6.67B-40.1%
P/E17×-30.1×
P/S2.9×-4.2×

Profitability

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Gross margin81.7%-1.7pp
Operating margin30.9%+2.7pp
Net margin16.9%+1.8pp
FCF margin18.6%+2.2pp

Returns & leverage

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Return on equity-61.7%
Debt / equity50.9×
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The source filing: Planet Fitness’s 10-K, filed February 25, 2026.

Filed
Feb 25, 2026, 4:08 PM EST
Fiscal year
FY2025
Accession
0001637207-26-000011

Selling, general and administrative expenses are primarily associated with administrative, corporate-owned club and franchisee support functions related to our existing business as well as growth and development activities. These costs primarily consist of payroll, information technology, marketing, legal, accounting, consulting and insurance related expenses. These expenses include internal costs related to equipment placement and assembly services of $8.1 million, $7.6 million and $7.0 million, for the years ended December 31, 2025, 2024 and 2023, respectively.

Item 8. Financial Statements and Supplementary Data

FAQ

What is Planet Fitness's placement services — SG&A?
Planet Fitness (PLNT) reported placement services — SG&A of $2.03M in Q4 2025.
How has Planet Fitness's placement services — SG&A changed year-over-year?
Planet Fitness's placement services — SG&A increased by 6.6% year-over-year, from $1.9M to $2.03M.
What is the long-term trend for Planet Fitness's placement services — SG&A?
Over 4 years (2021 to 2025), Planet Fitness's placement services — SG&A has grown at a 16.8% compound annual growth rate (CAGR), from $4.36M to $8.1M.
What does placement services — SG&A mean?
This metric represents the operating expenses incurred to support the placement services business segment, excluding direct costs of goods sold. It captures overhead costs such as administrative salaries, marketing, and general office expenses associated with managing and scaling this specific service line. Monitoring this figure helps assess the operational efficiency and cost structure required to maintain the segment's service delivery.

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