Planet Fitness PLNT Placement Services — SG&A
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Where this comes from
Reported directly by Planet Fitness in its filing.
Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.
The source filing: Planet Fitness’s 10-K, filed February 25, 2026.
- Filed
- Feb 25, 2026, 4:08 PM EST
- Fiscal year
- FY2025
- Accession
- 0001637207-26-000011
Selling, general and administrative expenses are primarily associated with administrative, corporate-owned club and franchisee support functions related to our existing business as well as growth and development activities. These costs primarily consist of payroll, information technology, marketing, legal, accounting, consulting and insurance related expenses. These expenses include internal costs related to equipment placement and assembly services of $8.1 million, $7.6 million and $7.0 million, for the years ended December 31, 2025, 2024 and 2023, respectively.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Planet Fitness's placement services — SG&A?
- Planet Fitness (PLNT) reported placement services — SG&A of $2.03M in Q4 2025.
- How has Planet Fitness's placement services — SG&A changed year-over-year?
- Planet Fitness's placement services — SG&A increased by 6.6% year-over-year, from $1.9M to $2.03M.
- What is the long-term trend for Planet Fitness's placement services — SG&A?
- Over 4 years (2021 to 2025), Planet Fitness's placement services — SG&A has grown at a 16.8% compound annual growth rate (CAGR), from $4.36M to $8.1M.
- What does placement services — SG&A mean?
- This metric represents the operating expenses incurred to support the placement services business segment, excluding direct costs of goods sold. It captures overhead costs such as administrative salaries, marketing, and general office expenses associated with managing and scaling this specific service line. Monitoring this figure helps assess the operational efficiency and cost structure required to maintain the segment's service delivery.
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