Deferred Policy Acquisition Costs, Amortization Expense
Prudential Financial Deferred Policy Acquisition Costs, Amortization Expense decreased by 1.7% to $411.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.0%, from $407.00M to $411.00M. Over 3 years (FY 2022 to FY 2025), Deferred Policy Acquisition Costs, Amortization Expense shows an upward trend with a 4.5% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
High amortization relative to new business may indicate past high-growth periods, while changes reflect shifts in acquisition strategy.
Detailed definition
This is the periodic expense recognized for the amortization of costs incurred to acquire new insurance policies, such a...
Peer comparison
Standard accounting practice for insurers; reflects the company's historical customer acquisition efficiency.
other_deferred_policy_acquisition_cost_amortization_expenseHistorical Data
| Q2 '21 | Q3 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $392.00M | $529.00M | $371.00M | $358.00M | $363.00M | $341.00M | $365.00M | $366.00M | $361.00M | $367.00M | $375.00M | $375.00M | $367.00M | $375.00M | $407.00M | $407.00M | $403.00M | $418.00M | $411.00M |
| QoQ Change | — | +34.9% | -29.9% | -3.5% | +1.4% | -6.1% | +7.0% | +0.3% | -1.4% | +1.7% | +2.2% | +0.0% | -2.1% | +2.2% | +8.5% | +0.0% | -1.0% | +3.7% | -1.7% |
| YoY Change | — | — | — | -8.7% | -31.4% | — | -1.6% | +2.2% | -0.6% | +7.6% | +2.7% | +2.5% | +1.7% | +2.2% | +8.5% | +8.5% | +9.8% | +11.5% | +1.0% |
Product Breakdown
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Variable Universal Life | $60.00M | $63.00M | -$425.00M | $53.00M | $64.00M | $57.00M | -$409.00M | $57.00M |
| Guaranteed Universal Life | — | — | — | — | — | — | — | $4.00M |
| Individual Variable | $96.00M | $96.00M | -$672.00M | $124.00M | $112.00M | $113.00M | -$814.00M | — |
| Total | $375.00M | $367.00M | $375.00M | $407.00M | $407.00M | $403.00M | $418.00M | $411.00M |
Individual Variable was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Business Segments
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Individual Life | $110.00M | $110.00M | $106.00M | $106.00M | $107.00M | $107.00M | $109.00M | $108.00M |
| Retirement | — | — | — | — | — | — | — | $81.00M |
| Corporate and Other | -$10.00M | -$22.00M | -$14.00M | -$16.00M | -$15.00M | -$14.00M | -$15.00M | -$17.00M |
| Total | $375.00M | $367.00M | $375.00M | $407.00M | $407.00M | $403.00M | $418.00M | $411.00M |
Deferred Policy Acquisition Costs, Amortization Expense at Other Companies
Frequently Asked Questions
- What is Prudential Financial's deferred policy acquisition costs, amortization expense?
- Prudential Financial (PRU) reported deferred policy acquisition costs, amortization expense of $411.00M in Q1 2026.
- How has Prudential Financial's deferred policy acquisition costs, amortization expense changed year-over-year?
- Prudential Financial's deferred policy acquisition costs, amortization expense increased by 1.0% year-over-year, from $407.00M to $411.00M.
- What is the long-term trend for Prudential Financial's deferred policy acquisition costs, amortization expense?
- Over 3 years (2022 to 2025), Prudential Financial's deferred policy acquisition costs, amortization expense has grown at a 4.5% compound annual growth rate (CAGR), from $1.43B to $1.64B.
- What does deferred policy acquisition costs, amortization expense mean?
- The expense recognized for the costs of acquiring new insurance policies.