What does gross margin mean?

Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.

Rocky Brands RCKY Gross margin

Discontinued — last reported Q3 '20

Gross margin at other companies

V.F. CorporationVFC

54.8%+1.3pp

Wolverine World WideWWW

47.3%+2.6pp

Deckers Outdoor CorporationDECK

57.7%-0.2pp

Steven MaddenSHOO

44.8%+3.7pp

Boot Barn HoldingsBOOT

38.1%+0.6pp

NikeNKE

40.8%-3.0pp

Other financials

Income statement

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Revenue$124.4M+9.1%

Balance sheet

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Cash & equivalents$1.7M-34.8%

Total debt$130.5M-2.8%

Total equity$252.5M+6.9%

Total assets$477.2M+1.9%

Valuation

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Market cap$304.75M+95.3%

Enterprise value$433.55M+50.7%

P/S0.6×+0.3×

Profitability

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Operating margin7.9%—

Net margin6.2%—

FCF margin6.5%—

Returns & leverage

See full

Return on equity9.8%—

Debt / equity0.5×-0.1×

Current ratio2.9×+0.3×

Where this comes from

Calculated from Rocky Brands’s reported figures.

gross profit/total revenue=36.5%

Based on trailing twelve months.

The official record: Rocky Brands’s 10-Q, filed November 9, 2021, on SEC EDGAR. View the filing →

Questions, answered.

What does gross margin mean?: Gross profit (revenue minus cost of revenue) as a percentage of revenue, on a trailing-twelve-month basis. Measures how much of each sales dollar survives the direct cost of producing the goods or services sold.