Rocky Brands
RCKYRocky Brands is a leading designer, manufacturer, and marketer of premium footwear and apparel across the work, outdoor, western, and military markets.
Earnings
Next report
Date not yet announcedFinancials
Q2 2026Valuation & ratios
Competitors
By market cap
By revenue growth
Profile
Rocky Brands is a leading designer, manufacturer, and marketer of premium footwear and apparel across the work, outdoor, western, and military markets. The company operates a diverse portfolio of proprietary brands and leverages a multi-channel distribution strategy to reach consumers globally. Its core value proposition centers on providing high-quality, functional, and durable products tailored to specific professional and recreational environments.
Competitive position
A market leader in specialized categories such as hunting, commercial fishing, and western footwear with a strong portfolio of heritage brands.
GeographiesUnited States, Canada, United Kingdom, Europe, Japan
Customer segmentsIndustrial workers, Outdoor enthusiasts, Military personnel, Farmers and ranchers, Public service employees
Business modelManufacturing, B2B Managed Services, Direct-to-Consumer E-commerce, Wholesale Distribution
SuppliersLeather suppliers, Cordura nylon fabric producers, Soling material manufacturers, Third-party factories in Vietnam and Cambodia
CustomersMass market retailers, Specialty outdoor stores, U.S. Department of Defense, Industrial corporations
CountryUnited States of America
Listed1993
Employees2.1K
CEOJason S. Brooks
SectorConsumer Cyclical
IndustryApparel - Footwear & Accessories
Websiterockybrands.com
FilingsSEC EDGAR
Questions, answered.
- What is Rocky Brands's market cap?
- Rocky Brands (RCKY) has a market capitalization of $313.3M and trades on NASDAQ.
- What is Rocky Brands's revenue and profitability?
- Rocky Brands generated $505.0M in trailing twelve-month revenue with net income of $25.1M, representing a net margin of 6.2%. Gross margin stands at 36.5%. These figures are based on the Q2 2026 filing.
- Who are Rocky Brands's competitors?
- Rocky Brands's key competitors include Wolverine World Wide, Deckers Outdoor, VF Corporation, and others. These companies compete in similar markets and product categories.
- Who does Rocky Brands partner with?
- Rocky Brands's notable partners include Michelin, Amazon, Boot Barn, and others.
- What subsidiaries does Rocky Brands have?
- Rocky Brands's subsidiaries include The Original Muck Boot Company, XTRATUF, Lehigh CustomFit.
- Where is Rocky Brands headquartered?
- Rocky Brands is headquartered in United States of America and employs approximately 2,100 people. It has been publicly traded since 1993.
