Who are Reformation's competitors?

Reformation's key competitors include Anthropologie, Digital Brands Group, Inc. Common Stock, Designer Brands Inc., and others. These companies compete in similar markets and product categories.

Who does Reformation partner with?

Reformation's notable partners include Canada Goose, HOKA, VEJA, and others.

Where is Reformation headquartered?

Reformation is headquartered in United States of America.

Reformation (REF) Pre-IPO Profile & S-1 Overview

Reformation is a leading sustainable lifestyle brand that designs and sells modern womenswear and accessories through a vertically integrated, data-driven model.

Reformation has filed an S-1 registration statement with the SEC and is not yet trading. Financial statements will appear here once it begins reporting as a public company.

S-1 Filings

Registration statements filed with the SEC ahead of the planned listing

S-1/AFiled July 23, 2026

Open filing

S-1/AFiled July 20, 2026

Open filing

S-1Filed June 25, 2026

Open filing

Competitors

By market cap

Urban Outfitters$6.7B-7.0%

Carter's$1.5B+60.2%

Build-A-Bear Workshop$435.2M-35.8%

Designer Brands$336.1M+140%

Digital Brands Group, Inc.$8.4M—

cbdMD, Inc.$5.9M-22.3%

Dermata Therapeutics, Inc.$4.5M+7.4%

REF

Reformation-—

By revenue growth

Urban Outfitters+11.2%

Carter's+4.9%

Build-A-Bear Workshop+3.3%

Designer Brands-1.6%

By net margin

Build-A-Bear Workshop10.48%-0.4pp

Urban Outfitters7.48%-0.4pp

Carter's3.07%-2.7pp

Designer Brands0.352%+1.3pp

Profile

Reformation is a leading sustainable lifestyle brand that designs and sells modern womenswear and accessories through a vertically integrated, data-driven model. The company leverages an agile supply chain and proprietary retail technology to deliver on-trend fashion with a focus on environmental accountability and rapid speed-to-market. Its core value proposition centers on providing high-quality, vintage-inspired apparel that balances style, fit, and sustainability for a loyal, multi-generational customer base.

Competitive position

Reformation occupies a unique position as a 'sustainable-first' premium brand with industry-leading manufacturing lead times and a high-tech retail model that drives superior conversion and order values.

GeographiesUnited States, United Kingdom, Canada, Europe, Australia

Customer segmentsPremium Apparel Shoppers, Eco-conscious Consumers, Affluent Female Consumers

Business modelDirect-to-Consumer, Omnichannel Retail, Vertically Integrated Manufacturing

SuppliersRaw material suppliers (silk, linen, cashmere, denim), Third-party garment manufacturers, Logistics and 3PL providers, Technology and AI software vendors

CustomersDirect retail consumers, Wholesale retail partners, Resale marketplace participants

CountryUnited States of America

CEOHali Borenstein

SectorConsumer Discretionary

IndustryApparel, Accessories & Luxury Goods

FilingsSEC EDGAR

FAQ

Who are Reformation's competitors?: Reformation's key competitors include Anthropologie, Digital Brands Group, Inc. Common Stock, Designer Brands Inc., and others. These companies compete in similar markets and product categories.
Who does Reformation partner with?: Reformation's notable partners include Canada Goose, HOKA, VEJA, and others.
Where is Reformation headquartered?: Reformation is headquartered in United States of America.