Products & Services · Gross Profit
Advertising — Gross Profit
Roku, Inc. Advertising — Gross Profit increased by 37.2% to $370.97M in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toGross Profit
How to read this metric
An increase indicates improved pricing power or better cost management, while a decrease signals margin pressure from rising content or infrastructure costs.
Detailed definition
This is the residual profit after subtracting the direct costs of delivering advertising services from the total adverti...
Peer comparison
Key metric for comparing the unit economics of ad-supported streaming services against traditional media and digital ad platforms.
Metric ID:
roku_segment_advertising_gross_profitHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $270.4M | $370.97M |
| QoQ Change | — | +37.2% |
| YoY Change | — | +37.2% |
Range$270.4M – $370.97M
Avg YoY Growth+37.2%
Median YoY Growth+37.2%
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Frequently Asked Questions
- What is Roku, Inc.'s advertising — gross profit?
- Roku, Inc. (ROKU) reported advertising — gross profit of $370.97M in Q1 2026.
- What does advertising — gross profit mean?
- The profit remaining from advertising revenue after paying for the direct costs to serve those ads.