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Roku, Inc. ROKU Advertising — Gross Profit
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Where this comes from
Reported directly by Roku, Inc. in its filing.
Tagged under the XBRL concept us-gaap:GrossProfit.
The source filing: Roku, Inc.’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:04 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-029310
| Line item | Three Months Ended / March 31, 2026 | Three Months Ended / March 31, 2025 |
|---|---|---|
| Total cost of revenue | 683,943 | 575,627 |
| Gross profit (loss): | ||
| Platform: | ||
| Advertising | 370,969 | 270,399 |
| Subscriptions | 213,116 | 193,912 |
| Total Platform | 584,085 | 464,311 |
| Devices | (19,149) | (19,266) |
| Total gross profit | 564,936 | 445,045 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Roku, Inc.'s advertising — gross profit?
- Roku, Inc. (ROKU) reported advertising — gross profit of $370.97M in Q1 2026.
- What does advertising — gross profit mean?
- This is the residual profit after subtracting the direct costs of delivering advertising services from the total advertising net revenue. It measures the fundamental profitability of the advertising segment before accounting for operating expenses like R&D, sales, and marketing. A strong gross profit margin indicates a healthy spread between ad pricing and the costs of content and infrastructure.
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