Beverage (1) — Revenue
Starbucks Beverage (1) — Revenue decreased by 4.8% to $5.66B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 6.9%, from $5.29B to $5.66B. Over 4 years (FY 2021 to FY 2025), Beverage (1) — Revenue shows an upward trend with a 5.3% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates higher adoption of the loyalty program for beverage purchases or increased frequency of member spending, while a decrease may signal weakening brand loyalty or a shift in consumer preference away from core beverage offerings.
Detailed definition
This metric represents the total gross revenue generated specifically from the sale of beverage products within the comp...
Peer comparison
Comparable to loyalty-linked product revenue metrics at other quick-service restaurants or retail chains with integrated digital membership programs.
sbux_segment_beverage_member_revenuesHistorical Data
| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $4.75B | $5.09B | $4.9B | $4.6B | $4.94B | $5.11B | $5.17B | $5.23B | $5.59B | $5.7B | $5.7B | $5.16B | $5.53B | $5.5B | $5.68B | $5.29B | $5.75B | $5.82B | $5.94B | $5.66B |
| QoQ Change | — | +7.2% | -3.8% | -6.1% | +7.5% | +3.4% | +1.2% | +1.0% | +6.9% | +1.9% | +0.0% | -9.4% | +7.1% | -0.5% | +3.2% | -6.8% | +8.7% | +1.1% | +2.2% | -4.8% |
| YoY Change | — | — | — | — | +4.0% | +0.4% | +5.6% | +13.7% | +13.0% | +11.4% | +10.1% | -1.3% | -1.1% | -3.4% | -0.3% | +2.6% | +4.1% | +5.8% | +4.7% | +6.9% |
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Starbucks's beverage (1) — revenue?
- Starbucks (SBUX) reported beverage (1) — revenue of $5.66B in Q1 2026.
- How has Starbucks's beverage (1) — revenue changed year-over-year?
- Starbucks's beverage (1) — revenue increased by 6.9% year-over-year, from $5.29B to $5.66B.
- What is the long-term trend for Starbucks's beverage (1) — revenue?
- Over 4 years (2021 to 2025), Starbucks's beverage (1) — revenue has grown at a 5.3% compound annual growth rate (CAGR), from $18.31B to $22.54B.
- What does beverage (1) — revenue mean?
- The total revenue earned from beverage sales made to customers enrolled in the company's loyalty or membership program.