Business Segments · Goodwill, Other Increase (Decrease)
North America — Goodwill, Other Increase (Decrease)
Starbucks North America — Goodwill, Other Increase (Decrease) increased by 200.0% to $500.00K in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 127.8%, from -$1.80M to $500.00K. Over 2 years (FY 2021 to FY 2024), North America — Goodwill, Other Increase (Decrease) shows a downward trend with a -100.0% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityModerate
First reportedQ1 2020
Last reportedQ1 2026Jan 28, 2026
Rolls up toOther operating expenses
How to read this metric
Significant fluctuations may indicate volatility in currency markets or accounting revisions related to past deals.
Detailed definition
This captures adjustments to the North American segment's goodwill balance resulting from factors other than standard im...
Peer comparison
Standard accounting adjustment line item found in most large multinational corporations.
Metric ID:
sbux_segment_north_america_goodwill_other_increase_decreaseHistorical Data
15 periods
| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q3 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $350.00K | $350.00K | -$100.00K | $500.00K | -$800.00K | -$1.70M | $300.00K | $600.00K | $500.00K | -$600.00K | -$300.00K | $400.00K | -$1.80M | -$500.00K | $500.00K |
| QoQ Change | — | +0.0% | -128.6% | +600.0% | -260.0% | -112.5% | +117.6% | +100.0% | -16.7% | -220.0% | +50.0% | +233.3% | -550.0% | +72.2% | +200.0% |
| YoY Change | — | — | — | — | -328.6% | -585.7% | +400.0% | +175.0% | +66.7% | — | -150.0% | — | -460.0% | -225.0% | +127.8% |
Range-$1.80M – $600.00K
CAGR+10.7%
Avg YoY Growth-108.9%
Median YoY Growth-150.0%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is Starbucks's north america — goodwill, other increase (decrease)?
- Starbucks (SBUX) reported north america — goodwill, other increase (decrease) of $500.00K in Q4 2025.
- How has Starbucks's north america — goodwill, other increase (decrease) changed year-over-year?
- Starbucks's north america — goodwill, other increase (decrease) increased by 127.8% year-over-year, from -$1.80M to $500.00K.
- What is the long-term trend for Starbucks's north america — goodwill, other increase (decrease)?
- Over 2 years (2021 to 2024), Starbucks's north america — goodwill, other increase (decrease) has grown at a -100.0% compound annual growth rate (CAGR), from $1.40M to $0.00.
- What does north america — goodwill, other increase (decrease) mean?
- Net changes to North American goodwill due to accounting adjustments or currency fluctuations rather than operational impairment.