Saga Communications
SGASaga Communications is a media company that operates a large portfolio of radio stations and digital platforms across mid-sized markets in the United States.
Earnings
Next report
Aug 13, 2026 (In 2 weeks)Revenue estimate$25.5M
EPS estimate-$0.18
Valuation & ratios
Segments
By product
Competitors
By market cap
By revenue growth
By net margin
Profile
Saga Communications is a media company that operates a large portfolio of radio stations and digital platforms across mid-sized markets in the United States. The company provides integrated marketing solutions by combining traditional broadcast reach with digital advertising services to help local and national businesses engage with target audiences.
Competitive position
Saga Communications focuses on mid-sized markets where it can operate top-billing clusters of stations with strong local management and high audience engagement.
GeographiesUnited States
Customer segmentsLocal Small Businesses, National Advertising Agencies, Political Organizations
Business modelAd-supported, B2B Service, Local Media Operations
SuppliersFCC Licensing, On-air Talent, Broadcasting Equipment Manufacturers, Digital Advertising Inventory Providers, Tower Infrastructure
CustomersLocal Retailers, National Advertising Agencies, Political Candidates, Regional Service Providers
CountryUnited States of America
Listed1993
Employees833.0
CEOChristopher S. Forgy
SectorCommunication Services
IndustryBroadcasting
Websitesagacom.com
FilingsSEC EDGAR
Questions, answered.
- What is Saga Communications's market cap?
- Saga Communications (SGA) has a market capitalization of $54.3M and trades on NASDAQ.
- What is Saga Communications's revenue and profitability?
- Saga Communications generated $105.8M in trailing twelve-month revenue with a net loss of $8.7M, representing a net margin of -8.2%, with free cash flow of $3.6M. These figures are based on the Q1 2026 filing.
- Who are Saga Communications's competitors?
- Saga Communications's key competitors include Townsquare Media, iHeartMedia, Sinclair Broadcast Group, and others. These companies compete in similar markets and product categories.
- Who does Saga Communications partner with?
- Saga Communications's notable partners include Nielsen Audio, BIA Advisory Services.
- Where is Saga Communications headquartered?
- Saga Communications is headquartered in United States of America and employs approximately 833 people. It has been publicly traded since 1993.
