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Segments

By product

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Broadcast Advertising Revenue Net$19.57M-9.5%
Digital Advertising Revenue$5.26M+15.4%
Other Revenue$1.57M-23.3%

Other financials

Income statement

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Operating income$623.0K-55.8%
Net income$960.0K-14.9%
EPS (diluted)$0.15-16.7%

Balance sheet

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Cash & equivalents$18.4M+16.4%
Total debt$10.1M-12.0%
Total equity$148.2M-9.4%
Total assets$196.8M-10.1%

Cash flow

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Operating cash flow-$1.7M-323%
CapEx$1.3M-4.0%
Free cash flow-$2.9M-586%

Valuation

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Market cap$58.05M-27.3%
Enterprise value$49.81M-34.1%
P/S0.6×-0.2×

Profitability

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Operating margin-12.3%-13.9pp
Net margin-8.5%-10.4pp
FCF margin0.1%-7.9pp

Returns & leverage

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Return on equity-5.7%-7.0pp
Debt / equity0.1×0.0×
Current ratio2.2×-0.5×

Where this comes from

Reported directly by Saga Communications in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerIncludingAssessedTax.

The source filing: Saga Communications’s 10-Q, filed August 14, 2026.

Filed
Aug 14, 2026, 4:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001104659-26-097036
Line itemThree Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Net operating revenue$26,402$28,229$49,269$52,441
Station operating expenses23,43622,22645,44844,189
Corporate general and administrative2,6763,0745,6526,241
Depreciation and amortization1,1841,2672,3582,593
(Gain) loss on sale of assets, net(1,517)253(1,550)307
Operating income (loss)6231,409(2,639)(889)
Interest expense92107183214
Interest income(578)(210)(812)(432)

Item 1. Financial Statements (Unaudited)

FAQ

What is Saga Communications's total revenue?
Saga Communications (SGA) reported total revenue of $26.4M in Q2 2026.
How has Saga Communications's total revenue changed year-over-year?
Saga Communications's total revenue decreased by 6.5% year-over-year, from $28.23M to $26.4M.
What is the long-term trend for Saga Communications's total revenue?
Over 4 years (2021 to 2025), Saga Communications's total revenue has grown at a -0.3% compound annual growth rate (CAGR), from $108.34M to $107.11M.
What does total revenue mean?
The aggregate of all revenue from the company's operations — the top line from which all profitability metrics are derived.

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