SharkNinja
SharkNinja is a global product design and technology company that develops and sells small household appliances under the Shark and Ninja brands. The company leverages an agile, cross-functional engineering model and consumer-driven insights to disrupt established household categories with high-performance products at accessible price points. Its core value proposition centers on rapid innovation cycles and a 5-star consumer experience across cleaning, cooking, and beauty segments.
Financials
Based on Q1 2026 filing
Revenue
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Cleaning Appliances
primaryFocuses on floorcare and home maintenance solutions designed for power and versatility. This segment includes a wide range of corded and cordless vacuum systems and specialized floor cleaning tools.
Shark Navigator Lift-Away, Shark self-cleaning brushroll vacuums, wet/dry cleaning floor products, carpet extraction
Residential consumers, Professional users
Cooking and Beverage Appliances
primaryProvides a diverse portfolio of electric and non-electric kitchen solutions for food preparation and outdoor cooking. The segment emphasizes restaurant-quality results for home use through advanced blending and heating technologies.
Ninja Master Prep, Ninja Mega Kitchen System, outdoor ovens, carbonation systems, frozen drink appliances, propane grills, air fryers
Residential consumers, Outdoor cooking enthusiasts
Beauty and Home Environment
moderateA rapidly growing segment focused on personal care technology and climate control solutions. It leverages the company's engineering expertise in airflow and motor technology to enter high-end personal care markets.
Shark hair styling tools, fans, air purifiers
Residential consumers, Beauty professionals
Segment Financials
Cleaning Appliances — Net Sales
View metricBeauty and Home Environment Appliances — Net Sales
View metricCleaning Appliances — Concentration risk, percentage
View metricCooking and Beverage Appliances — Net Sales
View metricFood Preparation Appliances — Net Sales
View metricBeauty and Home Environment Appliances — Concentration risk, percentage
View metricBusiness Overview
Competitive Position
Market leader in U.S. floorcare and small kitchen appliances, utilizing a mid-price strategy to capture share from both premium and value-tier competitors.
Geographies
United States, United Kingdom, Germany, France, Canada, Mexico, China
Customer Segments
Mass market consumers, Aspirational consumers, Professional stylists
Upstream Dependencies
Third-party manufacturers in China and Southeast Asia, Raw material and component sub-suppliers, Logistics and 3PL providers
Downstream Customers
Mass market retailers, E-commerce platforms, Direct-to-consumer shoppers, Club stores
Competitors & Partners
Similar Companies
Partners
Subsidiaries
SharkNinja Global SPV, Ltd.
Core operating entity for the global business
SharkNinja FAQ
Common questions about SharkNinja
SharkNinja is a global product design and technology company that develops and sells small household appliances under the Shark and Ninja brands. The company leverages an agile, cross-functional engineering model and consumer-driven insights to disrupt established household categories with high-performance products at accessible price points. Its core value proposition centers on rapid innovation cycles and a 5-star consumer experience across cleaning, cooking, and beauty segments.
SharkNinja (SN) has a market capitalization of $16.9B and trades on NYSE.
SharkNinja generated $5.4B in trailing twelve-month revenue with net income of $458.6M, representing a net margin of 8.5%. Gross margin stands at 48.7%, with free cash flow of -$123.2M. These figures are based on the Q1 2026 filing.
SharkNinja's key competitors include Hamilton Beach, Ulta Beauty, Inc. Common Stock, Colgate-Palmolive Company. These companies compete in similar markets and product categories.
SharkNinja has approximately 3,019 employees.