Income StatementBalance SheetCash FlowSegments
SharkNinja logo

SharkNinja Business Segments

Business, geographic, and product segment breakdowns

SharkNinja generates $5.4B in annual revenue across 4 key segments: Beauty and Home Environment Appliances ($564.4M), Cleaning Appliances ($2.0B), Cooking and Beverage Appliances ($1.6B), and Food Preparation Appliances ($1.2B). The company-wide operating margin is 11.7%. Based on the Q1 2026 filing.

Beauty and Home Environment Appliances (TTM)$564.4MCleaning Appliances (TTM)$2.0BCooking and Beverage Appliances (TTM)$1.6BFood Preparation Appliances (TTM)$1.2B
Latest FilingQ1 2026
Report Date2026-05-06
Market Cap$16.9B
P/E Ratio36.87
ROE21.62%

Products & Services

Concentration risk, percentage

SegmentQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Cleaning Appliances9.3%36.1%———36.6%
Cooking and Beverage Appliances7.8%28.3%———29.3%
Food Preparation Appliances5.3%24.3%———20.4%
Beauty and Home Environment Appliances2.6%11.3%———13.7%

Net Sales

SegmentQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Cleaning Appliances$515.9M$441.4M———$516.6M
Cooking and Beverage Appliances$429.4M$345.9M———$414.6M
Food Preparation Appliances$294.7M$297.4M———$287.5M
Beauty and Home Environment Appliances$142.2M$137.9M———$194.1M

Cost of Sales

SegmentQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Product$57.9M$27.5M———$12.8M

Geographic

Total property and equipment, net

SegmentQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
China$113.0M———$150.2M—
United States$66.9M———$51.9M—

Concentration risk, percentage

SegmentQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Domestic17.2%69.1%———64.8%
International7.8%30.9%———35.2%

Net Sales

SegmentQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Domestic$948.9M$845.1M———$916.0M
International$433.2M$377.6M———$496.8M

Business Segments

MetricQ4 '24Q1 '25Q2 '25Q3 '25Q4 '25Q1 '26
Net Sales$1.4B$1.2B———$1.4B
Cost of Sales$716.7M$619.4M———$717.8M
Personnel expenses$115.3M$140.0M———$153.2M
Net Income$109.7M$117.8M———$121.5M
Delivery and distribution expenses$91.9M$90.2M———$106.8M
Advertising expenses and consumer insight initiatives$149.3M$94.0M———$102.6M
Other segment items$48.1M$31.0M———$52.6M
Professional service expenses$37.9M$34.3M———$40.7M
Provision for income taxes$33.4M$27.7M———$26.1M
Facilities and technology support costs$15.8M$21.9M———$20.9M
Merchant, processing, and other fees—$19.6M———$20.0M
D&A$15.6M$16.8M———$18.8M
Prototypes and testing expenses$12.6M$10.5M———$14.9M
Other (expense) income, net-$2.0M$13.2M———-$10.3M
Net Interest Expense-$15.9M-$12.6M———-$6.6M
Merchant and processing fees$17.6M$20.0M$20.0M$20.0M$20.0M—
Transaction-related costs$335.5K$2.1M$2.1M$2.1M$2.1M—