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Smith & Wesson Brands, Inc. SWBI Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Smith & Wesson Brands, Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Smith & Wesson Brands, Inc.’s 10-K, filed June 17, 2026.
- Filed
- Jun 17, 2026, 4:36 PM EDT
- Fiscal year
- FY2026
- Accession
- 0001193125-26-274254
| Line item | For the Year Ended April 30, 2026 | For the Year Ended April 30, 2025 | For the Year Ended April 30, 2024 |
|---|---|---|---|
| Gross profit | 141,103 | 127,183 | 158,093 |
| Operating expenses: | |||
| Research and development | 10,304 | 9,567 | 7,258 |
| Selling, marketing, and distribution | 41,598 | 41,314 | 40,611 |
| General and administrative | 59,999 | 54,933 | 63,133 |
| Gain on sale/disposition of assets, net | (9) | (2,515) | (11) |
| Total operating expenses | 111,892 | 103,299 | 110,991 |
| Operating income | 29,211 | 23,884 | 47,102 |
Item 16. Form 10-K Summary
FAQ
- What is Smith & Wesson Brands, Inc.'s sales & marketing?
- Smith & Wesson Brands, Inc. (SWBI) reported sales & marketing of $11.34M in Q1 2026.
- How has Smith & Wesson Brands, Inc.'s sales & marketing changed year-over-year?
- Smith & Wesson Brands, Inc.'s sales & marketing decreased by 1.2% year-over-year, from $11.48M to $11.34M.
- What is the long-term trend for Smith & Wesson Brands, Inc.'s sales & marketing?
- Over 4 years (2022 to 2026), Smith & Wesson Brands, Inc.'s sales & marketing has grown at a -0.9% compound annual growth rate (CAGR), from $43.16M to $41.6M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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