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TripAdvisor TRIP Brand Tripadvisor — Goodwill
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Where this comes from
Reported directly by TripAdvisor in its filing.
Tagged under the XBRL concept us-gaap:Goodwill.
The source filing: TripAdvisor’s 10-K, filed February 13, 2026.
- Filed
- Feb 13, 2026, 4:02 PM EST
- Fiscal year
- FY2025
- Accession
- 0001193125-26-051281
| Line item | Brand Tripadvisor | Viator | The Fork (1) | Experiences | Hotels and Other | The Fork (1) | Total |
|---|---|---|---|---|---|---|---|
| Balance as of December 31, 2023 | $601 | $120 | $108 | — | — | — | $829 |
| Foreign currency translation adjustments | — | (3) | (12) | — | — | — | (15) |
| Balance as of December 31, 2024 | $601 | $117 | $96 | — | — | — | $814 |
| Foreign currency translation adjustments | 3 | 3 | 24 | — | — | — | 30 |
| Re-allocation to new segments (2) | (604) | (120) | (120) | 310 | 414 | 120 | — |
| Balance as of December 31, 2025 | — | — | — | $310 | $414 | $120 | $844 |
Item 8. Financial Statements and Supplementary Data
FAQ
- What is TripAdvisor's brand tripadvisor — goodwill?
- TripAdvisor (TRIP) reported brand tripadvisor — goodwill of $0 in Q4 2025.
- What does brand tripadvisor — goodwill mean?
- Represents the intangible asset value recorded when the Brand Tripadvisor segment was acquired for a price exceeding the fair market value of its identifiable net assets. This reflects the premium paid for brand reputation, customer loyalty, and intellectual property within the core metasearch business.
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