What is TripAdvisor's brand tripadvisor — goodwill?

TripAdvisor (TRIP) reported brand tripadvisor — goodwill of $0 in Q4 2025.

What does brand tripadvisor — goodwill mean?

Represents the intangible asset value recorded when the Brand Tripadvisor segment was acquired for a price exceeding the fair market value of its identifiable net assets. This reflects the premium paid for brand reputation, customer loyalty, and intellectual property within the core metasearch business.

TripAdvisor TRIP Brand Tripadvisor — Goodwill

Other segment segments

Experiences

$310M—

The Fork One

$120M—

Similar metrics at other companies

MNSTStrategic Brands — Goodwill

$638M0.0%

CLMTPerformance Brands — Goodwill

$91.2M-26.3%

TDA

TDAYUSA TODAY Media — Goodwill

$385.03M-3.1%

TNLTravel and Membership — Goodwill

$939M+0.6%

UPBDBrigit — Goodwill

$196.9M—

MATWBrand Solutions — Goodwill

$0—

Other financials

Income statement

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Revenue$382.4M-4.0%

Gross profit$349.6M-5.9%

Operating income-$25.2M-62.6%

Net income-$32.4M-195%

EPS (diluted)-$0.28-250%

Balance sheet

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Cash & equivalents$1.1B-2.9%

Total debt$1.2B-1.0%

Total equity$623.7M-3.0%

Total assets$2.7B-1.1%

Cash flow

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Operating cash flow$117.8M+15.8%

CapEx$16.5M-13.2%

Free cash flow$101.3M+22.5%

Valuation

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Market cap$1.51B-1.4%

Enterprise value$1.64B0.0%

P/E33.1×-44.5×

P/S0.8×0.0×

Profitability

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Gross margin92%-0.8pp

Operating margin6.1%-0.7pp

Net margin4.2%+2.2pp

FCF margin32.6%—

Returns & leverage

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Return on equity9.6%+5.5pp

Debt / equity2×0.0×

Current ratio1.2×-0.6×

Where this comes from

Reported directly by TripAdvisor in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: TripAdvisor’s 10-K, filed February 13, 2026, on SEC EDGAR. View the filing →

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What is TripAdvisor's brand tripadvisor — goodwill?: TripAdvisor (TRIP) reported brand tripadvisor — goodwill of $0 in Q4 2025.
What does brand tripadvisor — goodwill mean?: Represents the intangible asset value recorded when the Brand Tripadvisor segment was acquired for a price exceeding the fair market value of its identifiable net assets. This reflects the premium paid for brand reputation, customer loyalty, and intellectual property within the core metasearch business.