What is TripAdvisor's experiences — goodwill?

TripAdvisor (TRIP) reported experiences — goodwill of $310M in Q4 2025.

What does experiences — goodwill mean?

This represents the intangible asset value recorded when the experiences segment acquires another business for a price exceeding the fair value of its net identifiable assets. It reflects the premium paid for brand reputation, customer relationships, and synergies. Changes in this balance are critical for assessing the long-term value of past acquisitions.

TripAdvisor TRIP Experiences — Goodwill

Other segment segments

The Fork One

$120M—

Brand Tripadvisor

$0-100%

Similar metrics at other companies

DISExperiences Segment — Goodwill

$5.55B0.0%

ROGOther — Goodwill

$2.2M0.0%

ESN

ESNTCorporate & Other — Goodwill

$48.8M0.0%

KNFWest — Goodwill

$137.88M+11.5%

ASHLife Sciences — Goodwill

$462M-42.8%

PRCHConsumer Services — Goodwill

$34.54M0.0%

Other financials

Income statement

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Revenue$382.4M-4.0%

Gross profit$349.6M-5.9%

Operating income-$25.2M-62.6%

Net income-$32.4M-195%

EPS (diluted)-$0.28-250%

Balance sheet

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Cash & equivalents$1.1B-2.9%

Total debt$1.2B-1.0%

Total equity$623.7M-3.0%

Total assets$2.7B-1.1%

Cash flow

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Operating cash flow$117.8M+15.8%

CapEx$16.5M-13.2%

Free cash flow$101.3M+22.5%

Valuation

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Market cap$1.51B-38.5%

Enterprise value$1.64B-35.6%

P/E33.1×-44.5×

P/S0.8×-0.5×

Profitability

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Gross margin92%-0.8pp

Operating margin6.1%-0.7pp

Net margin4.2%+2.2pp

FCF margin32.6%—

Returns & leverage

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Return on equity9.6%+5.5pp

Debt / equity2×0.0×

Current ratio1.2×-0.6×

Where this comes from

Reported directly by TripAdvisor in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: TripAdvisor’s 10-K, filed February 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is TripAdvisor's experiences — goodwill?: TripAdvisor (TRIP) reported experiences — goodwill of $310M in Q4 2025.
What does experiences — goodwill mean?: This represents the intangible asset value recorded when the experiences segment acquires another business for a price exceeding the fair value of its net identifiable assets. It reflects the premium paid for brand reputation, customer relationships, and synergies. Changes in this balance are critical for assessing the long-term value of past acquisitions.