Ulta Beauty, Inc. ULTA Gift Card Breakage — Revenue
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Where this comes from
Reported directly by Ulta Beauty, Inc. in its filing.
Tagged under the XBRL concept us-gaap:Revenues.
The source filing: Ulta Beauty, Inc.’s 10-K, filed March 26, 2026.
- Filed
- Mar 26, 2026, 4:33 PM EDT
- Fiscal year
- FY2025
- Accession
- 0001104659-26-035243
The Company records a contract liability for gift card sales which will be redeemed in the future within deferred revenue on the consolidated balance sheets and recognized in net sales when the gift card is redeemed for products or services. Gift cards do not expire and do not include service fees that decrease guest balances. The Company maintains historical data related to gift card transactions sold and redeemed over a significant time frame. Gift card breakage (amounts not expected to be redeemed) is recognized to the extent there is no requirement for remitting balances to governmental agencies under unclaimed property laws. Estimated gift card breakage revenue is recognized over time in proportion to actual gift card redemptions. Gift card breakage revenue was $26,973, $24,293, and $22,606 in fiscal 2025, 2024, and 2023, respectively.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Ulta Beauty, Inc.'s gift card breakage — revenue?
- Ulta Beauty, Inc. (ULTA) reported gift card breakage — revenue of $6.74M in Q4 2025.
- How has Ulta Beauty, Inc.'s gift card breakage — revenue changed year-over-year?
- Ulta Beauty, Inc.'s gift card breakage — revenue increased by 11.0% year-over-year, from $6.07M to $6.74M.
- What is the long-term trend for Ulta Beauty, Inc.'s gift card breakage — revenue?
- Over 4 years (2021 to 2025), Ulta Beauty, Inc.'s gift card breakage — revenue has grown at a 15.3% compound annual growth rate (CAGR), from $15.27M to $26.97M.
- What does gift card breakage — revenue mean?
- This metric represents the revenue recognized from gift cards that are expected to remain unredeemed by customers, known as breakage. It reflects the portion of gift card liabilities that the company determines will not be utilized based on historical redemption patterns and legal requirements. This serves as a non-operating revenue stream derived from the company's stored-value card program.
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