What is Whirlpool's MDA north america — goodwill?

Whirlpool (WHR) reported MDA north america — goodwill of $2.42B in Q4 2025.

What does MDA north america — goodwill mean?

Reflects the premium paid over the fair market value of net identifiable assets during acquisitions attributed to the North American segment. It represents intangible benefits such as brand reputation, customer loyalty, and intellectual property specific to the regional appliance business. Monitoring this balance is critical for assessing potential impairment risks related to past acquisition activities.

Whirlpool WHR MDA North America — Goodwill

Other segment segments

SDA Global

$632M0.0%

MDA Latin America

$29M-3.3%

Other

$24M-90.2%

Similar metrics at other companies

MATNorth America — Goodwill

$859.95M+17.2%

INGMNorth America — Goodwill

$424.4M+0.5%

BCONorth America — Goodwill

$486.8M+0.1%

KFYNorth America — Goodwill

$45.84M-0.7%

SIGNorth America — Goodwill

$428.4M-11.1%

BHEAmericas — Goodwill

$154.01M0.0%

Other financials

Income statement

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Revenue$3.3B-9.6%

Gross profit$415.0M-31.6%

Operating income$18.0M-90.2%

Net income-$82.0M-215%

EPS (diluted)-$1.43-212%

Balance sheet

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Cash & equivalents$626.0M-38.9%

Total debt$6.5B+5.8%

Total equity$3.8B+47.1%

Total assets$16.2B-2.0%

Cash flow

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Operating cash flow-$827.0M-14.7%

CapEx$68.0M-5.6%

Free cash flow-$895.0M-12.9%

Valuation

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Market cap$2.35B-30.4%

Enterprise value$8.25B-7.5%

P/E14.3×-467×

P/S0.2×-0.1×

Profitability

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Gross margin14.5%-1.7pp

Operating margin4.4%—

Net margin1.1%+1.0pp

FCF margin-0.1%—

Returns & leverage

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Return on equity5.2%+4.9pp

Debt / equity1.7×-0.7×

Current ratio0.9×+0.2×

Where this comes from

Reported directly by Whirlpool in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Whirlpool’s 10-K, filed February 11, 2026, on SEC EDGAR. View the filing →

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What is Whirlpool's MDA north america — goodwill?: Whirlpool (WHR) reported MDA north america — goodwill of $2.42B in Q4 2025.
What does MDA north america — goodwill mean?: Reflects the premium paid over the fair market value of net identifiable assets during acquisitions attributed to the North American segment. It represents intangible benefits such as brand reputation, customer loyalty, and intellectual property specific to the regional appliance business. Monitoring this balance is critical for assessing potential impairment risks related to past acquisition activities.