Business Segments · Goodwill
North America — Goodwill
The Kraft Heinz Company North America — Goodwill decreased by 0.0% to $20.39B in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 22.3%, from $26.24B to $20.39B. Over 2 years (FY 2023 to FY 2025), North America — Goodwill shows a downward trend with a -10.8% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2020
Last reportedQ1 2026
Rolls up toGoodwill
How to read this metric
High levels indicate significant historical acquisition activity, while sudden decreases signal impairment charges due to declining business outlooks.
Detailed definition
The carrying value of intangible assets representing the premium paid for acquisitions in the North American segment tha...
Peer comparison
Standard balance sheet item for companies with a history of M&A activity.
Metric ID:
khc_segment_north_america_goodwillHistorical Data
17 periods
| Q4 '21 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $28.24B | $28.00B | $27.68B | $27.69B | $27.69B | $27.71B | $27.23B | $27.25B | $27.23B | $26.37B | $26.34B | $26.23B | $26.24B | $20.39B | $20.39B | $20.39B | $20.39B |
| QoQ Change | — | -0.9% | -1.1% | +0.0% | +0.0% | +0.1% | -1.7% | +0.1% | -0.1% | -3.2% | -0.1% | -0.4% | +0.0% | -22.3% | -0.0% | +0.0% | -0.0% |
| YoY Change | — | — | — | -2.0% | — | -1.0% | -1.6% | -1.6% | -1.6% | -4.8% | -3.3% | -3.7% | -3.7% | -22.7% | -22.6% | -22.3% | -22.3% |
Range$20.39B – $28.24B
CAGR-7.8%
Avg YoY Growth-8.7%
Median YoY Growth-3.7%
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Frequently Asked Questions
- What is The Kraft Heinz Company's north america — goodwill?
- The Kraft Heinz Company (KHC) reported north america — goodwill of $20.39B in Q1 2026.
- How has The Kraft Heinz Company's north america — goodwill changed year-over-year?
- The Kraft Heinz Company's north america — goodwill decreased by 22.3% year-over-year, from $26.24B to $20.39B.
- What is the long-term trend for The Kraft Heinz Company's north america — goodwill?
- Over 2 years (2023 to 2025), The Kraft Heinz Company's north america — goodwill has grown at a -10.8% compound annual growth rate (CAGR), from $109.88B to $87.41B.
- What does north america — goodwill mean?
- The value of intangible assets like brand reputation acquired through past business purchases in North America.