Zebra Technologies ZBRA Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Zebra Technologies in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Zebra Technologies’s 10-Q, filed May 12, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Zebra Technologies's sales & marketing?
- Zebra Technologies (ZBRA) reported sales & marketing of $189M in Q1 2026.
- How has Zebra Technologies's sales & marketing changed year-over-year?
- Zebra Technologies's sales & marketing increased by 17.4% year-over-year, from $161M to $189M.
- What is the long-term trend for Zebra Technologies's sales & marketing?
- Over 4 years (2021 to 2025), Zebra Technologies's sales & marketing has grown at a 2.7% compound annual growth rate (CAGR), from $587M to $653M.
- What does sales & marketing mean?
- The costs incurred to promote and sell the company's products to customers.
- How do you interpret sales & marketing?
- Increased spending may signal an aggressive growth strategy, while a decrease might indicate cost-cutting measures or a shift toward more efficient digital marketing channels.
- How does sales & marketing compare across companies?
- Standard operating expense category; peers often group these as SG&A or Sales and Marketing.