Zumiez ZUMZ STASH Loyalty Program — Deferred Revenue

Other product segments

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LOCOLoyalty Reward Program — Deferred Revenue

$1.18M+30.5%

BOOTCustomer Loyalty Program — Deferred Revenue

$7.95M+28.2%

WHDeferred loyalty program revenues — Contract Liabilities

$85M-4.5%

CHHLoyalty program — Contract with customer, liability

$114.9M+4.1%

PZZACustomer loyalty program obligations — Contract Liabilities

$3.18M-46.6%

CHHLoyalty Points — Deferred Revenue

$78.2M+3.2%

Questions, answered.

What is Zumiez's STASH loyalty program — deferred revenue?

Zumiez (ZUMZ) reported STASH loyalty program — deferred revenue of $900K in Q1 2026.

How has Zumiez's STASH loyalty program — deferred revenue changed year-over-year?

Zumiez's STASH loyalty program — deferred revenue decreased by 18.2% year-over-year, from $1.1M to $900K.

What is the long-term trend for Zumiez's STASH loyalty program — deferred revenue?

Over 4 years (2021 to 2025), Zumiez's STASH loyalty program — deferred revenue has grown at a 3.2% compound annual growth rate (CAGR), from $3.7M to $4.2M.

What does STASH loyalty program — deferred revenue mean?

This metric represents the deferred revenue liability associated with unredeemed points or rewards earned by customers through the company's loyalty program. It reflects the obligation to provide future goods or services to customers who have accumulated loyalty credits that have not yet been utilized. Monitoring this balance provides insight into customer engagement levels and the potential future impact on revenue recognition as these points are redeemed.