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Zumiez ZUMZ STASH Loyalty Program — Deferred Revenue
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Where this comes from
Reported directly by Zumiez in its filing.
Tagged under the XBRL concept us-gaap:ContractWithCustomerLiability.
The source filing: Zumiez’s 10-Q, filed June 4, 2026.
- Filed
- Jun 4, 2026, 4:00 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-257341
Our contract liabilities include deferred revenue related to our STASH customer loyalty program and gift cards. The current liability for gift cards was $3.2 million and $4.2 million at May 2, 2026 and January 31, 2026, respectively. The deferred revenue related to our customer loyalty program was $0.9 million and $1.0 million at May 2, 2026 and January 31, 2026, respectively.
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FAQ
- What is Zumiez's STASH loyalty program — deferred revenue?
- Zumiez (ZUMZ) reported STASH loyalty program — deferred revenue of $900K in Q1 2026.
- How has Zumiez's STASH loyalty program — deferred revenue changed year-over-year?
- Zumiez's STASH loyalty program — deferred revenue decreased by 18.2% year-over-year, from $1.1M to $900K.
- What is the long-term trend for Zumiez's STASH loyalty program — deferred revenue?
- Over 4 years (2021 to 2025), Zumiez's STASH loyalty program — deferred revenue has grown at a 3.2% compound annual growth rate (CAGR), from $3.7M to $4.2M.
- What does STASH loyalty program — deferred revenue mean?
- This metric represents the deferred revenue liability associated with unredeemed points or rewards earned by customers through the company's loyalty program. It reflects the obligation to provide future goods or services to customers who have accumulated loyalty credits that have not yet been utilized. Monitoring this balance provides insight into customer engagement levels and the potential future impact on revenue recognition as these points are redeemed.
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