Zumiez ZUMZ Gift Cards — Deferred Revenue

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FAQ

What is Zumiez's gift cards — deferred revenue?

Zumiez (ZUMZ) reported gift cards — deferred revenue of $3.2M in Q1 2026.

How has Zumiez's gift cards — deferred revenue changed year-over-year?

Zumiez's gift cards — deferred revenue increased by 10.3% year-over-year, from $2.9M to $3.2M.

What is the long-term trend for Zumiez's gift cards — deferred revenue?

Over 4 years (2021 to 2025), Zumiez's gift cards — deferred revenue has grown at a -7.1% compound annual growth rate (CAGR), from $16.5M to $12.3M.

What does gift cards — deferred revenue mean?

This metric represents the outstanding balance of unredeemed gift cards issued to customers, which constitutes a performance obligation for the company. It reflects the deferred revenue associated with future merchandise purchases that customers are expected to make using these stored-value instruments. Monitoring this liability provides insight into customer loyalty, future sales potential, and the velocity at which prepaid funds are converted into actual retail transactions.