Apple SG&A increased by 4.4% to $7.49B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.4%, from $7.18B to $7.49B. Over 4 years (FY 2021 to FY 2025), SG&A shows an upward trend with a 5.3% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalLower is better
VolatilityStable
First reportedQ1 2007
Last reportedQ3 2025
How to read this metric
Increases may indicate aggressive marketing or expansion, while decreases often reflect cost-cutting measures or improved corporate efficiency.
Detailed definition
The sum of all direct and indirect selling expenses and all general and administrative expenses of a company. This inclu...
Peer comparison
Used to assess the 'leaness' of a company's corporate structure relative to its peers.
Metric ID:
is_selling_general_and_administrativeHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $5.41B | $5.63B | $6.45B | $6.19B | $6.01B | $6.45B | $6.61B | $6.20B | $5.97B | $6.61B | $6.79B | $6.47B | $6.32B | $6.79B | $7.18B | $6.73B | $6.65B | $7.18B | $7.49B |
| QoQ Change | — | +4.0% | +14.5% | -4.0% | -2.9% | +7.3% | +2.4% | -6.1% | -3.7% | +10.6% | +2.7% | -4.7% | -2.3% | +7.4% | +5.7% | -6.2% | -1.2% | +7.9% | +4.4% |
| YoY Change | — | — | — | — | +11.1% | +14.5% | +2.4% | +0.1% | -0.6% | +2.4% | +2.7% | +4.3% | +5.8% | +2.7% | +5.7% | +4.0% | +5.2% | +5.7% | +4.4% |
Range$5.41B – $7.49B
CAGR+7.5%
Avg YoY Growth+4.7%
Median YoY Growth+4.3%
Current Streak2 quarters growth
SG&A at Other Companies
Frequently Asked Questions
- What is Apple's sg&a?
- Apple (AAPL) reported sg&a of $7.49B in Q4 2025.
- How has Apple's sg&a changed year-over-year?
- Apple's sg&a increased by 4.4% year-over-year, from $7.18B to $7.49B.
- What is the long-term trend for Apple's sg&a?
- Over 4 years (2021 to 2025), Apple's sg&a has grown at a 5.3% compound annual growth rate (CAGR), from $22.81B to $28.05B.
- What does sg&a mean?
- The day-to-day costs of running the business and marketing its products.