Nike Sales & Marketing decreased by 14.4% to $1.09B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 0.2%, from $1.09B to $1.09B. Over 3 years (FY 2022 to FY 2025), Sales & Marketing shows an upward trend with a 6.8% CAGR.
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
is_selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $918.00M | $1.02B | $854.00M | $1.06B | $943.00M | $1.10B | $923.00M | $1.09B | $1.07B | $1.11B | $1.01B | $1.09B | $1.23B | $1.12B | $1.09B | $1.25B | $1.19B | $1.27B | $1.09B |
| QoQ Change | — | +10.8% | -16.0% | +24.2% | -11.1% | +16.9% | -16.2% | +18.3% | -2.1% | +4.2% | -9.2% | +7.9% | +12.4% | -8.5% | -3.0% | +15.2% | -5.2% | +7.2% | -14.4% |
| YoY Change | — | — | — | — | +2.7% | +8.4% | +8.1% | +2.9% | +13.4% | +1.1% | +9.5% | -0.1% | +14.7% | +0.7% | +7.6% | +14.8% | -3.1% | +13.5% | +0.2% |