Operating Expenses
Sales & Marketing
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingBusiness Segments
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Semiconductor Test | — | — | — | $51.70M | $52.59M | $58.98M | $58.33M | $63.83M |
| Robotics | — | — | — | $24.51M | $24.24M | $23.40M | $23.28M | $21.19M |
| Product Test | — | — | — | $11.74M | $11.66M | $12.70M | $13.43M | $13.11M |
| All Other Segments | $12.58M | $12.58M | $12.58M | — | — | — | — | — |
| Total | — | — | — | — | — | — | — | — |
All Other Segments is derived from annual filings.
All Other Segments was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.
Sales & Marketing at Other Companies
Frequently Asked Questions
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.