Airbnb Sales & Marketing increased by 8.8% to $695.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 27.1%, from $547.00M to $695.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 21.5% CAGR.
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
is_selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $315.32M | $290.86M | $351.03M | $344.62M | $379.88M | $383.17M | $408.34M | $450.00M | $486.00M | $403.00M | $424.00M | $514.00M | $573.00M | $514.00M | $547.00M | $563.00M | $691.00M | $639.00M | $695.00M |
| QoQ Change | — | -7.8% | +20.7% | -1.8% | +10.2% | +0.9% | +6.6% | +10.2% | +8.0% | -17.1% | +5.2% | +21.2% | +11.5% | -10.3% | +6.4% | +2.9% | +22.7% | -7.5% | +8.8% |
| YoY Change | — | — | — | — | +20.5% | +31.7% | +16.3% | +30.6% | +27.9% | +5.2% | +3.8% | +14.2% | +17.9% | +27.5% | +29.0% | +9.5% | +20.6% | +24.3% | +27.1% |