What is Accenture's advertising?

Accenture (ACN) reported advertising of $19.63M in Q4 2025.

How has Accenture's advertising changed year-over-year?

Accenture's advertising decreased by 24.9% year-over-year, from $26.13M to $19.63M.

What is the long-term trend for Accenture's advertising?

Over 4 years (2021 to 2025), Accenture's advertising has grown at a -17.8% compound annual growth rate (CAGR), from $171.88M to $78.52M.

What does advertising mean?

The total money spent on marketing and advertising to attract customers.

Operating Expenses

Advertising

Accenture Advertising remained flat by 0.0% to $19.63M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 24.9%, from $26.13M to $19.63M. Over 4 years (FY 2021 to FY 2025), Advertising shows a downward trend with a -17.8% CAGR.

Analysis

StatementIncome Statement

SectionOperating Expenses

CategoryGrowth

SignalContext dependent

VolatilityModerate

First reportedQ1 2013

Last reportedQ4 2024

How to read this metric

Higher spending is often required for growth, but excessive spending relative to revenue may indicate diminishing returns.

Detailed definition

The total expenditure dedicated to marketing, promotional campaigns, and brand awareness initiatives. This is a discreti...

Peer comparison

Standard across consumer-facing industries; comparable as a percentage of revenue.

Metric ID: is_advertising

Historical Data

5 years

	FY'21	FY'22	FY'23	FY'24	FY'25
Value	$171.88M	$119.20M	$100.65M	$104.51M	$78.52M
YoY Change	—	-30.6%	-15.6%	+3.8%	-24.9%

Range$78.52M – $171.88M

CAGR-17.8%

Avg YoY Growth-16.8%

Median YoY Growth-20.2%

Frequently Asked Questions

What is Accenture's advertising?: Accenture (ACN) reported advertising of $19.63M in Q4 2025.
How has Accenture's advertising changed year-over-year?: Accenture's advertising decreased by 24.9% year-over-year, from $26.13M to $19.63M.
What is the long-term trend for Accenture's advertising?: Over 4 years (2021 to 2025), Accenture's advertising has grown at a -17.8% compound annual growth rate (CAGR), from $171.88M to $78.52M.
What does advertising mean?: The total money spent on marketing and advertising to attract customers.