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Alaska Air Group ALK Loyalty program other — Total Operating Revenue

Other product segments

Passenger
$2.6B—
Passenger ticket revenue, net of taxes and fees
$2.38B+6.9%
Loyalty program passenger revenue
$290M+12.2%
Cargo and Freight
$153M+25.4%
Passenger ancillary revenue
$152M+12.6%

Similar metrics at other companies

Southwest Airlines logo
LUVLoyalty program — Total operating revenues
$557M+2.4%
Delta Air Lines logo
DALLoyalty and related — Operating revenue
$1.22B+12.8%
Southwest Airlines logo
LUVOther Revenue — Total operating revenues
$650M+18.2%
Delta Air Lines logo
DALLoyalty travel awards — Operating revenue
$1.03B+9.5%
Southwest Airlines logo
LUVOther — Total operating revenues
$57M+78.1%
Southwest Airlines logo
LUVPassenger loyalty - air transportation — Total operating revenues
$688M-14.0%

Other financials

Income statement

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Revenue$3.3B+5.2%
Operating income-$279.0M-41.6%
Net income-$193.0M-16.3%
EPS (diluted)-$1.69-25.2%

Balance sheet

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Cash & equivalents$508.0M-53.8%
Total debt$6.4B+2.4%
Total equity$3.7B-9.8%
Total assets$20.3B+2.4%

Cash flow

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Operating cash flow$421.0M-8.3%
CapEx$30.0M-28.6%
Free cash flow$391.0M-6.2%

Valuation

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Market cap$5.49B-30.2%
Enterprise value$11.41B-9.7%
P/E75.2×+53.4×
P/S0.4×-0.2×

Profitability

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Operating margin1.5%-2.7pp
Net margin0.5%-2.3pp
FCF margin6.3%-4.4pp

Returns & leverage

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Return on equity1.9%-7.0pp
Debt / equity1.7×+0.2×
Current ratio0.4×-0.1×

Where this comes from

Reported directly by Alaska Air Group in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Alaska Air Group’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Alaska Air Group's loyalty program other — total operating revenue?
Alaska Air Group (ALK) reported loyalty program other — total operating revenue of $227M in Q1 2026.
How has Alaska Air Group's loyalty program other — total operating revenue changed year-over-year?
Alaska Air Group's loyalty program other — total operating revenue increased by 9.7% year-over-year, from $207M to $227M.
What does loyalty program other — total operating revenue mean?
This metric represents the total gross operating revenue generated by ancillary loyalty program activities outside of core frequent flyer mileage redemptions. It captures income streams such as partner marketing agreements, co-branded credit card fees, and other loyalty-related service fees. Monitoring this figure helps investors assess the diversification and growth of non-ticket revenue within the airline's loyalty ecosystem.