Alaska Air Group ALK Loyalty program passenger revenue — Total Operating Revenue
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Where this comes from
Reported directly by Alaska Air Group in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The official record: Alaska Air Group’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Alaska Air Group's loyalty program passenger revenue — total operating revenue?
- Alaska Air Group (ALK) reported loyalty program passenger revenue — total operating revenue of $347M in Q1 2026.
- How has Alaska Air Group's loyalty program passenger revenue — total operating revenue changed year-over-year?
- Alaska Air Group's loyalty program passenger revenue — total operating revenue increased by 9.8% year-over-year, from $316M to $347M.
- What does loyalty program passenger revenue — total operating revenue mean?
- This metric represents the proportion of total consolidated operating revenue derived from the airline's loyalty program activities. It measures the relative contribution of frequent flyer program revenue streams, such as credit card partnerships and mileage sales, to the overall top-line performance of the company. This ratio helps investors assess the diversification of revenue sources beyond traditional passenger ticket sales.