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American Public Education APEI Sales & Marketing

Sales & Marketing at other companies

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Grand Canyon EducationLOPE
$63.99M+6.1%

Segments

By segment

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Health+$21.59M—
Military+ Segment$18.3M—

Other financials

Income statement

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Revenue$171.7M+5.5%
Gross profit$95.1M+12.7%
Operating income$13.5M+92.5%
Net income$9.8M+117%
EPS (diluted)$0.52+2,700%

Balance sheet

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Cash & equivalents$146.5M-17.0%
Total debt$153.5M-21.6%
Total equity$314.1M+15.4%
Total assets$537.7M+0.1%

Cash flow

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Operating cash flow$12.1M-18.0%
CapEx$4.7M+28.2%
Free cash flow$7.4M-33.4%

Valuation

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Market cap$939.92M+74.5%
Enterprise value$946.84M+69.7%
P/E20.6×+0.7×
P/S1.4×+0.6×

Profitability

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Gross margin55.9%+2.5pp
Operating margin9.6%+2.6pp
Net margin6.8%+2.6pp
FCF margin9.4%—

Returns & leverage

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Return on equity15.6%+5.9pp
Debt / equity0.5×-0.2×
Current ratio3.2×+0.4×

Where this comes from

Reported directly by American Public Education in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: American Public Education’s 10-Q, filed August 10, 2026.

Filed
Aug 10, 2026, 4:06 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001201792-26-000012
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Revenue$171,731$162,766$346,469$327,317
Costs and expenses:
Instructional costs and services76,64078,423151,270153,367
Selling and promotional40,11535,04877,98270,253
General and administrative37,49238,14773,78274,554
Depreciation and amortization3,9534,0888,1078,080
Loss on assets held for sale (Note 2)———1,527
Loss on disposals of long-lived assets535159265

Item 1. Financial Statements

FAQ

What is American Public Education's sales & marketing?
American Public Education (APEI) reported sales & marketing of $40.12M in Q2 2026.
How has American Public Education's sales & marketing changed year-over-year?
American Public Education's sales & marketing increased by 14.5% year-over-year, from $35.05M to $40.12M.
What is the long-term trend for American Public Education's sales & marketing?
Over 4 years (2021 to 2025), American Public Education's sales & marketing has grown at a 10.1% compound annual growth rate (CAGR), from $93.32M to $137.25M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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