What does health+ — selling and promotional mean?

Costs associated with marketing, advertising, and student recruitment efforts specifically for the Health+ segment. This metric measures the investment required to acquire new students and maintain brand visibility.

American Public Education APEI Health+ — Selling and promotional

Other segment segments

Military+ Segment

$16.94M—

Similar metrics at other companies

ZDHealth & Wellness — Advertising and marketing related expenses

$10.46M+15.9%

ELVHealth Benefits — Cost of products sold

$0—

LDOSHealth — Segment operating income

$284M-1.4%

KVUEEssential Health — Segment adjusted Cost of sales

$518M+4.4%

WBSHealthcare Financial Services — Marketing

$0—

BCPCHuman Nutrition and Health — Cost of Sales

$105.77M+6.4%

Other financials

Income statement

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Revenue$174.7M+6.2%

Gross profit$100.1M+11.7%

Operating income$21.6M+76.7%

Net income$17.7M+99.4%

EPS (diluted)$0.94+129%

Balance sheet

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Cash & equivalents$221.0M+17.9%

Total debt$153.5M-22.8%

Total equity$306.2M-1.2%

Total assets$537.9M-7.0%

Cash flow

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Operating cash flow$63.3M+71.1%

CapEx$2.5M-35.2%

Free cash flow$60.8M+83.6%

Valuation

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Market cap$956.25M+77.9%

Enterprise value$888.71M+62.0%

P/E23.7×+0.3×

P/S1.5×+0.6×

Profitability

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Gross margin55%+2.0pp

Operating margin8.7%+2.4pp

Net margin6.1%+2.5pp

FCF margin9.4%—

Returns & leverage

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Return on equity13.1%+5.4pp

Debt / equity0.5×-0.1×

Current ratio3×-0.3×

Where this comes from

Reported directly by American Public Education in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: American Public Education’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is American Public Education's health+ — selling and promotional?: American Public Education (APEI) reported health+ — selling and promotional of $20.73M in Q1 2026.
What does health+ — selling and promotional mean?: Costs associated with marketing, advertising, and student recruitment efforts specifically for the Health+ segment. This metric measures the investment required to acquire new students and maintain brand visibility.