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Johnson Outdoors JOUT Diving — Marketing and selling
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Where this comes from
Reported directly by Johnson Outdoors in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Johnson Outdoors’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 12:07 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0000788329-26-000016
| Three Months Ended July 3, 2026 | Fishing | Camping & Watercraft Recreation | Diving | Other/Corporate | Total |
|---|---|---|---|---|---|
| Net Sales | 149,985 | 16,432 | 23,313 | 1 | 189,731 |
| Cost of goods sold | 87,050 | 7,889 | 8,944 | (87) | 103,796 |
| Gross profit | 62,935 | 8,543 | 14,369 | 88 | 85,935 |
| Marketing and selling expense | 27,221 | 5,483 | 6,649 | 2,458 | 41,811 |
| Administrative management, finance and information systems expense | 2,837 | 1,224 | 3,205 | 9,832 | 17,098 |
| Research and development expense | 6,513 | 720 | 1,229 | 221 | 8,683 |
| Operating profit (loss) | $26,364 | $1,116 | $3,286 | $(12,423) | $18,343 |
| Depreciation and Amortization Expense | $3,657 | $393 | $327 | $541 | $4,918 |
Item 1. Financial Statements
FAQ
- What is Johnson Outdoors's diving — marketing and selling?
- Johnson Outdoors (JOUT) reported diving — marketing and selling of $6.65M in Q2 2026.
- How has Johnson Outdoors's diving — marketing and selling changed year-over-year?
- Johnson Outdoors's diving — marketing and selling increased by 28.7% year-over-year, from $5.17M to $6.65M.
- What is the long-term trend for Johnson Outdoors's diving — marketing and selling?
- Over 2 years (2023 to 2025), Johnson Outdoors's diving — marketing and selling has grown at a -3.8% compound annual growth rate (CAGR), from $22.27M to $20.62M.
- What does diving — marketing and selling mean?
- Captures the expenses related to advertising, promotional activities, and sales force compensation dedicated to the diving segment. This metric indicates the level of investment required to maintain brand awareness and drive customer acquisition in the diving market.
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