What is Johnson Outdoors's diving — marketing and selling?

Johnson Outdoors (JOUT) reported diving — marketing and selling of $6.23M in Q1 2026.

How has Johnson Outdoors's diving — marketing and selling changed year-over-year?

Johnson Outdoors's diving — marketing and selling increased by 32.3% year-over-year, from $4.71M to $6.23M.

What does diving — marketing and selling mean?

Captures the expenses related to advertising, promotional activities, and sales force compensation dedicated to the diving segment. This metric indicates the level of investment required to maintain brand awareness and drive customer acquisition in the diving market.

Johnson Outdoors JOUT Diving — Marketing and selling

Other segment segments

Fishing

$29.43M+28.0%

Camping & Watercraft Recreation

$5.15M+7.9%

Similar metrics at other companies

MBUUMalibu — Sales & Marketing

$2.55M+21.4%

TRNSDistribution — Sales & Marketing

$3.74M+6.9%

RRSales and marketing

$188K-23.3%

CCSMarketing and business development

$8.08M+41.7%

ERIIDesalination — Sales and marketing

$2.49M+17.9%

VFCOutdoor — Marketing expenses

$115.54M+20.0%

Other financials

Income statement

See full

Revenue$194.5M+15.5%

Gross profit$75.5M+28.2%

Operating income$10.3M+111%

Net income$9.4M+308%

EPS (diluted)$0.89+305%

Balance sheet

See full

Cash & equivalents$107.9M+20.3%

Total debt$46.0M-5.8%

Total equity$418.9M-5.0%

Total assets$618.3M-1.0%

Cash flow

See full

Operating cash flow-$12.3M-641%

CapEx$6.2M+88.3%

Free cash flow-$18.5M-273%

Valuation

See full

Market cap$481.84M+58.8%

Enterprise value$419.94M+59.9%

P/S0.7×+0.2×

Profitability

See full

Gross margin37.5%+5.4pp

Operating margin1%+0.5pp

Net margin-2.3%-1.0pp

FCF margin3.8%-2.5pp

Returns & leverage

See full

Return on equity-3.5%-1.4pp

Debt / equity0.1×0.0×

Current ratio3.5×-0.4×

Where this comes from

Reported directly by Johnson Outdoors in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Johnson Outdoors’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

Ask your AI about Johnson Outdoors's diving — marketing and selling.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Johnson Outdoors's diving — marketing and selling?: Johnson Outdoors (JOUT) reported diving — marketing and selling of $6.23M in Q1 2026.
How has Johnson Outdoors's diving — marketing and selling changed year-over-year?: Johnson Outdoors's diving — marketing and selling increased by 32.3% year-over-year, from $4.71M to $6.23M.
What does diving — marketing and selling mean?: Captures the expenses related to advertising, promotional activities, and sales force compensation dedicated to the diving segment. This metric indicates the level of investment required to maintain brand awareness and drive customer acquisition in the diving market.